Look, if you’re not using this tool yet for your small business you’re missing out. Let me go back in time and share the story of my love affair with this tool. I can’t design crap! Yes, I’m 100% design-challenged. Don’t even get me started on the bougie tools “real designers” use. I am not bougie and I ain’t a designer. One day in 2013, I was searching something like “online alternatives to photoshop” or “photoshop alternatives” and discovered …
Read MoreOkay, okay, we KNOW that headlines are super important. But HOW important? Buckle up, because what I’m about to say next might f*ck you up. Up to 80% of people will read a headline, but only 20% will actually read the whole post. Um, WHAT? We know headlines are important but this stat shakes us to the core. What this tells us is that if your copy isn’t performing, you are blowing the majority of your. budget on.. well, ~10 very important words. 10 words. Yikes.
Read MoreI hate sending emails… hate it!
Remember when Obi-Wan told Luke to search his feelings? He also told him to resist the power of the dark side. What he DIDN’T tell him is something I’ve learned. What you resist, persists.
For years I’ve been resisting doing the ONE thing that most of our clients do and it’s cost us dearly. Actually, it has lost us money — lots of money.
Advertising can be such an emotional roller coaster. Lately, I’ve been seeing lots of business owners, marketers, and advertisers complaining about the HORRIFIC results they’ve been getting on Facebook. I read this morning about how a marketer (who many of us know) has seen ROAS drop to a .8 in campaigns that used to perform in double digits. I have also seen this performance slip -- this Facebook ad crash -- others are talking about. But I am not as panicked as many others are. Here’s why…
Read MoreCopywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day. A copywriter has to become an expert on a brand in just a few minutes! They have to . . .
We’re peeling back the curtains to share an internal resources that our writers use when crafting creative copy. When a client lets us “take the handcuffs off” — we love to deliver! Our goal is to deliver WEEEEEEEE! So, what's "WEE"? 😉
Read MoreYou know that little voice in the back of your head, the one that tells you to do something or not do something, and this is a good idea or this is a bad idea…? Well, that voice can sometimes be very loud and very overpowering. Over the last few months, I've let that voice drive a lot of my decision-making, but it's time for that voice to be silenced.
Read MoreCopywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day. A copywriter has to become an expert on a brand in just a few minutes! They have to . . .
First, there was a town crier, followed by posters, newspapers, and eventually Yellow Pages. Shopping has always been led by awareness and advertising. Today, thanks to companies like Amazon and e-comm beasts like Shopify, digital shopping has become mainstream. But not everyone knows the marketing lingo behind the digital shopping experience…
Read MoreWho ate the last Oreo? How many of us have uttered those words, or similar, when we discover an empty pack of our beloved Oreo cookies in the pantry? Come on, admit it. You’ve created elaborate schemes to protect your precious treat from the tiny fingers of thieving kids. Rather than booby-trapping their packages, Oreo’s marketing team came up with a brilliant solution. Hide them in plain sight.
Read MoreAnd you thought advertising on Facebook was hard…
On Thursday, July 1, 2021, Pinterest announced that they updated their ad policies to prohibit ALL ads with weight loss language and imagery, becoming the first and only major social platform to prohibit ALL weight loss ads. The policy prohibits…
Read MoreI’m an inbox-zero girl at heart. I know there are a LOT of interpretations of what that really means, but for me it’s this: if it’s in my inbox, it needs some kind of action. That means I’m almost never ACTUALLY at zero, but if my inbox is under 10 items I usually feel pretty good. My goal is to use as little brain power as possible processing/reprocessing unnecessary information. I consider myself a decently smart person…but sometimes at 6pm, I realize..
Read MoreDisclaimer here: you’re about to read a bit of a rant. I’m sure that somewhere, out there in the world, there’s a company exclusively using affiliate marketing that isn’t taking advantage of people…but I haven’t found it yet. If I told you that there was an opportunity to sell a product with $5+ EPCs, an AOV of $210, and default commissions of 75%…and there was NO RISK…would you be open to hearing about it?
Read MoreIf you’ve been here for a while, you know that the S word is our favorite. (No, not ‘sh*t’ — though we do love a well-timed curse word every now and then.) Storytelling. We absolutely shout that sh*t from the rooftops (see? ) — storytelling is HANDS DOWN, the BEST way to sell your product, service, offering, mission, brand, lifestyle, organization, blah, blah . . . literally anything. You think SEX sells? YOU SHOULD TRY STORYTELLING!
Read MoreWe’ll be honest. We LOVE when a brand lets us take the wheels off. Especially when it comes to a product like this. It’s a water bottle. There’s a MILLION of them on the market. Everybody knows it. The brand knows it. We know it. The consumer knows it. So what will sell it? Humor. Below is what the client included in their order…
Read MoreWe've all heard of A/B testing, right? What about A/B/C/D/E/F/G testing?
A while back, I launched a hero ad for my company, an ad we produced. A hero ad is simply an ad that sells what your business does, what you sell, and answers all the objections and questions potential clients might have.
Read MoreFrom all the way across the pond (well, virtually anyway!), The Two Lauras joined our CEO’s podcast to share their tips on freelance social media management, how to land 5-star clients, and the real trouble with vanity metrics. If you're in social media management - or want to be - don't miss this chat with The Two Lauras - Laura Davis and Laura Moore!
Read MoreA little sip from the crazy straw will tell you that most marketers don’t treat funnels, well… like funnels. Instead of using their sales funnel to attract an audience, and get them to know/like/ trust them, they go hardcore — like a junkie needing a quick fix . They try to mainline sales from cold to closed in a single step. That’s not a funnel, that’s a fail. Oh, and it’s stupid AF.
Read MoreI want to take a moment to introduce you to a man that has been most influential in my life and my business, my grandfather, Louis Kolinsky.
Everyone has a grandfather, I was lucky enough to have him.
Most of you never met my grandfather, but I wish you had the honor and privilege to. Grandpa Lou was born of the Greatest Generation growing up in New York City — a scrappy young man, who joined the U.S. Army Air Corps on the eve of World War II.
I recently listened to a great episode of WorkLife with Adam Grant called “How to Rethink a Bad Decision.” He dives into why we (humans) have such a hard time changing course once we make a decision or a commitment. It’s about more than “sunk cost theory” — there’s a psychological trap called “escalation of commitment.” If we don’t have the self-awareness to see it, we can stick with a project for FAR too long.
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