I sat in the conference room with no idea who the client was, what they did, or why it was necessary to pull me in on a first meeting with them.
The sales rep, Steve, and I had a long relationship and we had built a relationship of mutual respect and trust, so if he asked me to be in a meeting he knew I wouldn’t say no.
Ah, the age-old myth in advertising: "Show the product and they will come." Sorry to burst your bubble, but just because you have a crystal clear image of your product, it doesn't mean you've hit the jackpot.
Read More💩’s about to get real.
Economists worldwide are predicting you’d better become a hella good advertiser in 2023 if you plan to be relevant post-apocalyptic recession.
Can we talk? OK, I’ll do the talking and you should listen.
Read MoreEver sit in a room and try to come up with new ideas?
I do this all the time. I have these mini-innovation sessions with myself.
Occasionally, I do it in the lobby of a bougie hotel; more often, it’s on a plane… but most of the time, it happens in the shower. Hot water seems to make the creative flow better.
Read MoreDuring the last presidential campaign, my Ad Zombies team was privileged to work with one of the candidates. We took on this task because we chose to, we liked the message, the tone, and the person. Though they didn’t make the final cut, we did our best to deliver a strong message of what this candidate intended to do for our country.
Read MoreAnd you thought advertising on Facebook was hard…
On Thursday, July 1, 2021, Pinterest announced that they updated their ad policies to prohibit ALL ads with weight loss language and imagery, becoming the first and only major social platform to prohibit ALL weight loss ads. The policy prohibits…
Read MoreWe've all heard of A/B testing, right? What about A/B/C/D/E/F/G testing?
A while back, I launched a hero ad for my company, an ad we produced. A hero ad is simply an ad that sells what your business does, what you sell, and answers all the objections and questions potential clients might have.
Read MoreMcDonald’s understands the value of building memorable brand messages that are simple. Now, imagine the flip side of this. Imagine for a moment that McDonald’s Ads actually showed you every detail of how they make their burgers…
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