Please do us all a favor and stop trying to write for Search Engine Optimization — write for the person you want to reach. Write like people, people!

Lately, I’ve been seeing tons of AP Stylebook writing. Do you even know how stuffy it reads? Drop the weird industry buzz words and phrases you’d only see in a textbook. Yep, write it just like this. The way I am writing this blog is human, friendly, and warm. It’s kind of like I am talking to a real person. You are a real person, right? Of course, the “who” you are talking to can and will change, but let’s be real, reading a blog written in a casual tone builds rapport with your audience, you can almost hear the words coming from my mouth. Or keys in this case.