When it comes to AI, it's like that one friend who always seems to know the answers to everything — they blurt out every Jeopardy question before you. Oh, wait… that’s me. Sorry. AI is not out to steal your job, but is here to help you out and make your life easier, like a superhero’s sidekick.
Read MoreAs a small business owner, 2023 presents both challenges and opportunities. With the economy facing uncertainty, it's easy to fall into the trap of cutting costs and going into defense mode. But this approach can be detrimental to the growth and success of your business. I follow the sage advice of my friend and mentor, Gary Vaynerchuk, and “go on massive offense.”
Read MoreAs someone who used to work as a corporate creative director, I can certainly relate to the feeling of dreading, loathing, and hating Mondays. It was the day that I had to get through to start counting down to the weekend.
For me, Monday is now a state of mind. I choose to make Monday my favorite day of the week, and you can too.
Hey parents of multiple kids, dogs, cats… even though we know we’re not SUPPOSED to have a favorite, we do.
It’s OK to admit it, no one is watching you read, or sees you nodding your head in agreement. Except me, you may want to block your webcam. JK 🤣!
Just as we’re not supposed to have a favorite kid, I guess we’re not supposed to have a favorite client, but I do.
With each new year, it's natural to reflect on the past and consider how we can make improvements in the future. One thing that might be worth considering for 2023 is committing to not following the advice of Douchey Bro Influencers or DBIs. Remove them from your feed and your life. Yes, jump on the DBI Diet.
What exactly do I mean by "douchey bro influencers"?
People often ask me what is the value of writing a blog? What's its purpose? Why should I even invest the time to write a blog? Well, here’s why (and it has to do with sales…)
Read MoreFirst, there was a town crier, followed by posters, newspapers, and eventually Yellow Pages. Shopping has always been led by awareness and advertising. Today, thanks to companies like Amazon and e-comm beasts like Shopify, digital shopping has become mainstream. But not everyone knows the marketing lingo behind the digital shopping experience…
Read MoreWho ate the last Oreo? How many of us have uttered those words, or similar, when we discover an empty pack of our beloved Oreo cookies in the pantry? Come on, admit it. You’ve created elaborate schemes to protect your precious treat from the tiny fingers of thieving kids. Rather than booby-trapping their packages, Oreo’s marketing team came up with a brilliant solution. Hide them in plain sight.
Read MoreA little sip from the crazy straw will tell you that most marketers don’t treat funnels, well… like funnels. Instead of using their sales funnel to attract an audience, and get them to know/like/ trust them, they go hardcore — like a junkie needing a quick fix . They try to mainline sales from cold to closed in a single step. That’s not a funnel, that’s a fail. Oh, and it’s stupid AF.
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