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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

Illustration of a zombie standing firmly at a conference table, pressing a hand on a stack of crumbling presentation boards and holding up a red marker, surrounded by toppled bobblehead figurines and a rubber stamp.
November 11, 2026

Your Client Doesn't Need You to Agree With Them. They Need You to Be Right.

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Your Client Doesn't Need You to Agree With Them. They Need You to Be Right.

Every agency that dies a slow death dies the same way: nodding along in meetings while the work quietly rots. Here's how to stop being a yes-machine and start being worth the invoice.

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A cartoon zombie mascot operates a hand-crank machine that processes a pile of plain gears and paper on a workbench, while holding up a glowing quill pen to add a finishing touch to one finished sheet.
November 6, 2026

AI Won't Write Your Ads. It'll Do the Boring 60% So You Can.

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AI Won't Write Your Ads. It'll Do the Boring 60% So You Can.

Forget the "AI will replace marketers" garbage. Here's exactly where AI earns its keep in a real marketing workflow, and where it'll quietly wreck your brand if you let it drive.

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A zombie mascot dressed as a bouncer stands at a velvet rope, blocking a crowd of silhouetted people while waving one lone figure through a lit doorway, clipboard tucked under its arm.
November 2, 2026

Your Headline Is a Bouncer, Not a Billboard

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Your Headline Is a Bouncer, Not a Billboard

Most headlines try to tell people everything. Good ones just decide who gets let in. Here's how to write headlines that filter, hook, and drag readers into the copy instead of just sitting there looking pretty.

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A cartoon zombie holds a lantern next to a broken furnace outdoors at night, staring at a blank, overgrown signpost while a neighboring house glows with light and a busy competitor's van waits in its driveway.
October 30, 2026

Your HVAC Company Is Invisible on Google. Here's Why.

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Your HVAC Company Is Invisible on Google. Here's Why.

Somebody's furnace died at 11pm tonight and they're Googling right now. If your Google Business Profile is a ghost town, that call is going to your competitor, not you.

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