The headline of your Ad is the SINGLE. MOST. IMPORTANT. piece of text your potential customers will see. Yes, the video stops the scroll. Sure, an incredible image will catch your eye. But those are not intended to do the selling. That’s what the words are for.
Imagine dragging your way across the desert. You are thirsty, dehydrated. In the distance you see a beautiful site, a desert oasis with a stream. You reach the stream only to discover it’s more of a firehose and you begin drowning in a turbulent, unrelenting flow of water.
This is what it’s like when you learn from Tony Robbins.
Captivate audiences with visual effects and remarkable storytelling. Copywriting has the same powerful impact.
Bombarding people with Ads that lack a unique personality through quality copywriting or tell them they have to hurry to buy something is like being attacked by a zombie horde… typically, these are the 3 options consumers play around with.
Connect, engage, relate by telling a vivid, empathic story.
Before you write and run a “LIMITED TIME OFFER! 50% OFF! BUY NOW!” Ad, think to yourself, “Would I purchase this if it were a product I was interested in while scrolling through my social page?”
It’s no secret; great copywriting is now reserved for novels, TV Shows, and Movies.