When you’re invited to dinner with Gary Vaynerchuk do you start rehearsing the things you’re going to say? Do you worry about what to wear? Do you think to yourself, what if he thinks my business is stupid?
If you have a smartphone and the ability to speak, you have the ability to easily transcribe your spoken words as you speak them. It’s called your notes app. This app is different in the iPhone and Android world, of course, but both allow you to do cool things like this. In fact, 90% of ALL of my content, Ad ideas, and important notes are “written” this way.
Then, one day, it happened. Allison walked into my office and sat down, the pressure had been building for both of us, and we both started to cry. While she recognized that I was growing something remarkable, the neglect our marriage had suffered combined with the pressures of growth, caught up to both of us.
Captivate audiences with visual effects and remarkable storytelling. Copywriting has the same powerful impact.
Bombarding people with Ads that lack a unique personality through quality copywriting or tell them they have to hurry to buy something is like being attacked by a zombie horde… typically, these are the 3 options consumers play around with.
Connect, engage, relate by telling a vivid, empathic story.
Before you write and run a “LIMITED TIME OFFER! 50% OFF! BUY NOW!” Ad, think to yourself, “Would I purchase this if it were a product I was interested in while scrolling through my social page?”