I never intended to start a consulting business. Like Ad Zombies, it was an unintentional development.
In the years since I founded Ad Zombies, I’ve been approached by business owners who have quietly watched me grow and scale my business. They would call and ask to “pick my brain” on this or that. Eventually, I agreed to work with a few, then a few more, and, well… reread the first sentence.
As a small business owner, 2023 presents both challenges and opportunities. With the economy facing uncertainty, it's easy to fall into the trap of cutting costs and going into defense mode. But this approach can be detrimental to the growth and success of your business. I follow the sage advice of my friend and mentor, Gary Vaynerchuk, and “go on massive offense.”
Read MoreFirst, there was a town crier, followed by posters, newspapers, and eventually Yellow Pages. Shopping has always been led by awareness and advertising. Today, thanks to companies like Amazon and e-comm beasts like Shopify, digital shopping has become mainstream. But not everyone knows the marketing lingo behind the digital shopping experience…
Read MoreWe've all heard of A/B testing, right? What about A/B/C/D/E/F/G testing?
A while back, I launched a hero ad for my company, an ad we produced. A hero ad is simply an ad that sells what your business does, what you sell, and answers all the objections and questions potential clients might have.
Read MoreA little sip from the crazy straw will tell you that most marketers don’t treat funnels, well… like funnels. Instead of using their sales funnel to attract an audience, and get them to know/like/ trust them, they go hardcore — like a junkie needing a quick fix . They try to mainline sales from cold to closed in a single step. That’s not a funnel, that’s a fail. Oh, and it’s stupid AF.
Read MoreI cannot stress this enough. You should be documenting EVERYTHING in your business, not just SOPs or standard operating procedures.
The audio from this zoom call demonstrates how to do this with ease. In fact, it was so easy it became a podcast in less than 24-hours.
Trust your gut, not your guru.
While I like — and value — input from others, my gut has never let me down in 53 years.
Since day one, I've been confident about how to market my business. I was (fairly) sure I had it down. At the same time, there was always this little voice in the back of my head. That voice of doubt. You know the one I'm talking about, right?
Read MoreFact: I have very thick, very plentiful hair. Confession: it took decades, and many TERRIBLE haircuts for me to figure out how to find the right stylist and how to ask for what I want so that I have hair that's easy to maintain and doesn't make me look like a crazy person on any given day.
“So how does this all tie back to marketing strategy, Meaghan?"
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