Have you ever had a conversation with someone and found yourself saying something like, "How could you not know that?" or "That's so basic, everyone knows that!" It's easy to take our own knowledge for granted and assume that everyone else knows the same things that we do. I did it—check that, DO IT fairly regularly, according to my wife, Allison.

Social Media 101, Marketing, Content PlatformsKen 'Spanky' MoskowitzJanuary 5, 2023Facebook Ads

Pinterest Bans All Weight Loss Ads, The Only Major Social Platform To Do So

And you thought advertising on Facebook was hard…

On Thursday, July 1, 2021, Pinterest announced that they updated their ad policies to prohibit ALL ads with weight loss language and imagery, becoming the first and only major social platform to prohibit ALL weight loss ads. The policy prohibits…

Ads, Content Platforms, Social Media 101, StorytellingGuest UserJuly 2, 2021Pinterest, Weight Loss, advertising, CompliantComment

About My Love 😍 Hate 😖 Relationship With Sales Funnels... [FREE Cheat Sheet!]

A little sip from the crazy straw will tell you that most marketers don’t treat funnels, well… like funnels. Instead of using their sales funnel to attract an audience, and get them to know/like/ trust them, they go hardcore — like a junkie needing a quick fix . They try to mainline sales from cold to closed in a single step. That’s not a funnel, that’s a fail. Oh, and it’s stupid AF.

Don't Be So One Dimensional

Being one dimensional has its advantages, but in the marketing space it can be disastrous. It could kill your business. You don't ever want to be like Flat Stanley.

You need dimension in your marketing, not just one dimension, three dimensions or more.

Social Media 101, Brand First Marketing, Content PlatformsKen 'Spanky' MoskowitzFebruary 21, 2020