I never intended to start a consulting business. Like Ad Zombies, it was an unintentional development.
In the years since I founded Ad Zombies, I’ve been approached by business owners who have quietly watched me grow and scale my business. They would call and ask to “pick my brain” on this or that. Eventually, I agreed to work with a few, then a few more, and, well… reread the first sentence.
As a small business owner, 2023 presents both challenges and opportunities. With the economy facing uncertainty, it's easy to fall into the trap of cutting costs and going into defense mode. But this approach can be detrimental to the growth and success of your business. I follow the sage advice of my friend and mentor, Gary Vaynerchuk, and “go on massive offense.”
Read MoreAs someone who used to work as a corporate creative director, I can certainly relate to the feeling of dreading, loathing, and hating Mondays. It was the day that I had to get through to start counting down to the weekend.
For me, Monday is now a state of mind. I choose to make Monday my favorite day of the week, and you can too.
Hey parents of multiple kids, dogs, cats… even though we know we’re not SUPPOSED to have a favorite, we do.
It’s OK to admit it, no one is watching you read, or sees you nodding your head in agreement. Except me, you may want to block your webcam. JK 🤣!
Just as we’re not supposed to have a favorite kid, I guess we’re not supposed to have a favorite client, but I do.
With each new year, it's natural to reflect on the past and consider how we can make improvements in the future. One thing that might be worth considering for 2023 is committing to not following the advice of Douchey Bro Influencers or DBIs. Remove them from your feed and your life. Yes, jump on the DBI Diet.
What exactly do I mean by "douchey bro influencers"?
So There I Was Drinking Beer And Window-Shopping… For Prostitutes.
Amsterdam has a very unique vibe, one that borders on bohemian and refined depending on the part of the city you find yourself strolling through. But the Red Light District is its own unique beast. A reasonably small section of Amsterdam along the canal banks of the city center. It feels like a college town loaded with pubs, prostitutes, and passersby.
Read MoreWhen the first snowflake falls, we tend to stick out our tongues to get a taste of winter. Well, our tongues are out, but we’re not enjoying this chilling experience. Gas prices are skyrocketing to eye-popping 👀 rates, supply chains continue to break, grocery shelves are a bit naked, and what remains on the shelf is getting close to needing a second mortgage to buy… holy shit, the sky is falling.
Read MoreYou know that little voice in the back of your head, the one that tells you to do something or not do something, and this is a good idea or this is a bad idea…? Well, that voice can sometimes be very loud and very overpowering. Over the last few months, I've let that voice drive a lot of my decision-making, but it's time for that voice to be silenced.
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