As a small business owner, 2023 presents both challenges and opportunities. With the economy facing uncertainty, it's easy to fall into the trap of cutting costs and going into defense mode. But this approach can be detrimental to the growth and success of your business. I follow the sage advice of my friend and mentor, Gary Vaynerchuk, and “go on massive offense.”
Read MoreAs someone who used to work as a corporate creative director, I can certainly relate to the feeling of dreading, loathing, and hating Mondays. It was the day that I had to get through to start counting down to the weekend.
For me, Monday is now a state of mind. I choose to make Monday my favorite day of the week, and you can too.
We care about Football, the game, and the players… but until Monday Night, Damar Hamlin was just another player.
In the middle of the opening quarter, Damar took center stage in the story that has dominated the news today. After a routine tackle, things took a turn for the worse when Damar Hamlin collapsed on the field and went into cardiac arrest. It was a terrifying sight to see, and my heart sank as the world watched.
2023 arrived with the usual fanfare, partying, and resolutions… those dreaded resolutions. I stopped making resolutions years ago because I sucked at keeping them. Let’s face it, most of us suck at them. I prefer building my habit muscles over resolutions.
Read MoreDuring the last presidential campaign, my Ad Zombies team was privileged to work with one of the candidates. We took on this task because we chose to, we liked the message, the tone, and the person. Though they didn’t make the final cut, we did our best to deliver a strong message of what this candidate intended to do for our country.
Read MoreI really don’t care what people think of my ads.
I don’t care if people like them, hate them, skip them, report them, curse them, block them… people react to my ads EXACTLY how I want them to react. To be honest, I’ve always prided myself on being a rebel, going against the grain, and sometimes, —ok MANY times — offending people with my ads. Guess what… I LIKE IT! You may think that offending someone is bad, but is it?
Did 2021 Suck For You?
For some of you, 2021 was a banner year, others experienced a typical year, then there are those, like me, who had a horrific year. This blog is meant for you. If your 2021 wasn’t what you’d hoped it would be, I want you to know something… YOU ARE NOT ALONE!
Read MoreAdvertising can be such an emotional roller coaster. Lately, I’ve been seeing lots of business owners, marketers, and advertisers complaining about the HORRIFIC results they’ve been getting on Facebook. I read this morning about how a marketer (who many of us know) has seen ROAS drop to a .8 in campaigns that used to perform in double digits. I have also seen this performance slip -- this Facebook ad crash -- others are talking about. But I am not as panicked as many others are. Here’s why…
Read MoreYou know that little voice in the back of your head, the one that tells you to do something or not do something, and this is a good idea or this is a bad idea…? Well, that voice can sometimes be very loud and very overpowering. Over the last few months, I've let that voice drive a lot of my decision-making, but it's time for that voice to be silenced.
Read MoreSince starting Ad Zombies in a spare bedroom of my home (see the video), I've always asked for feedback from our clients.
I want to know how we were doing, what areas we can improve and how we can make our services better?
