I’m an inbox-zero girl at heart. I know there are a LOT of interpretations of what that really means, but for me it’s this: if it’s in my inbox, it needs some kind of action. That means I’m almost never ACTUALLY at zero, but if my inbox is under 10 items I usually feel pretty good. My goal is to use as little brain power as possible processing/reprocessing unnecessary information. I consider myself a decently smart person…but sometimes at 6pm, I realize..
Read MoreFrom all the way across the pond (well, virtually anyway!), The Two Lauras joined our CEO’s podcast to share their tips on freelance social media management, how to land 5-star clients, and the real trouble with vanity metrics. If you're in social media management - or want to be - don't miss this chat with The Two Lauras - Laura Davis and Laura Moore!
Read MoreYep, you read that right. I, the Director of Creative Services for a copywriting service, am telling you NOT to outsource your copy.
…maybe.
I’ve been a salaried in-house staff writer, a full-time writer for an agency, managed a team of writers, AND done a lot of other jobs in the creative services and marketing spaces.
Poo~Pourri, Squatty Potty, Murphy Ladders, Camp Chef, Purple... the list of advertising successes to come out of the demented minds of Harmon Brothers may lead you to think they have the Midas touch, after all, everything they touch seems to turn to gold. Yes, even poop. What's the secret sauce to make magic ads that turn poop into gold? Check out this conversation with Daniel Harmon on our founder’s podcast, EntreGrow.
Here at Ad Zombies HQ, we’ve often joked about why we don’t have any ads that show people writing. After all, copywriting is our bread and butter. But here’s the thing: watching the (creative) sausage get made…YUCK…no one wants to see that. Because, for most people, writing is excruciatingly hard. That’s why they don’t do it. AND THEN there’s the small subset of humanity you call writers. For them, writing is… ALSO excruciatingly hard.
Read MoreOMFG! Finally, a post that has NOTHING to do with a global pandemic? Au contraire my friends, this pandemic started years ago, no, decades back, and has reached GLOABL PROPORTION! They’ve even seen it in SPACE!
Yes, I am talking about the overuse of this 👉 !
Read MoreFact: I have very thick, very plentiful hair. Confession: it took decades, and many TERRIBLE haircuts for me to figure out how to find the right stylist and how to ask for what I want so that I have hair that's easy to maintain and doesn't make me look like a crazy person on any given day.
“So how does this all tie back to marketing strategy, Meaghan?"
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