A little sip from the crazy straw will tell you that most marketers don’t treat funnels, well… like funnels. Instead of using their sales funnel to attract an audience, and get them to know/like/ trust them, they go hardcore — like a junkie needing a quick fix . They try to mainline sales from cold to closed in a single step. That’s not a funnel, that’s a fail. Oh, and it’s stupid AF.

Read More