About My Love 😍 Hate 😖 Relationship With Sales Funnels... [FREE Cheat Sheet!]

Every business needs sales, I am not disputing that fact. What I am disputing is the path many take to get those sales.

Dear Marketing Gurus (clears throat awkwardly)

I see you sharing your knowledge in Facebook groups and Clubhouse rooms… I am quietly watching you give the next generation of marketers bad info and watching as they lap it up like thirsty cats.

What’s Wrong With Kitty Cat Kool-Aid?

A little sip from the crazy straw will tell you that most marketers don’t treat funnels, well… like funnels. Instead of using their sales funnel to attract an audience, and get them to know/like/ trust them, they go hardcore — like a junkie needing a quick fix . They try to mainline sales from cold to closed in a single step.

That’s not a funnel, that’s a fail. Oh, and it’s stupid AF.

Did I Just Insult Your Intelligence? Sorry, Not Sorry!

It’s not that I don’t LOVE the idea of finding a cold audience and converting them like a missionary with a quota, it’s just that this method is what broke the internet of marketing goodness. It’s why a great company like Apple turned on you and pissed in your marketing cornflakes and made data an opt-in. You guys f*cked it all up and will continue to do so if I don’t hold this intervention. So… here we go.

The First Step In Recovery

“We admit we are powerless over marketing and that our campaigns have become unmanageable.”

Doesn’t that feel better already? Once the problem is acknowledged, we can do the work in recovery.

This is a funnel.

Why did I share this picture? While many of you know its shape, many fail to understand how it works and applies to sales, so…. class is now in sesh!

Used properly, a funnel helps move a large volume of something from the top, through the middle, eventually depositing that something exactly where you want it at the bottom. 

Now, let’s apply this to your sales pipeline. 

At the top of your funnel is nothing but potential — Potential customers, potential fans, potential followers — but they don’t know you yet. They are unfiltered, and there are lots of them.

So they all wind up falling into the funnel and swirling around.

As they move down the funnel some will fall out, some will filter themselves out, and some will continue the journey through the middle of the funnel because they now know you. 

They spend a little bit of time swirling around the middle of the funnel, getting to like you and trust you.

Again some will fall out and some will filter themselves out.

Finally… a select few make it to the bottom of the funnel. This is where they buy from you. They have narrowed themselves down to those that want to do business with you — those that will transact with you.

Remember:

Top of the funnel: Get to know you (Prospecting/Awareness)

Middle of the funnel: Like and Trust you (Re-Engagement)

Bottom of the funnel: Buy from you (Re-Marketing/Conversion)

Check out our quick a dirty explanation of funnels in our video below, and download + save our FREE Sales Funnel Cheat Sheet for reference later!

👇 FREE Sales Funnel Cheat Sheet 👇

Includes budget allocation suggestions, target audiences, and more in a handy-dandy PDF!

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