Holy crap! Where was AI 40 years ago when I started in the advertising industry? Imagine the speed of creation if tools, like we have today, were available back then. Before AI came along, creative ideation was done in a group setting or brainstorming, or my favorite, finding inspiration around me and letting my brain get lost in a song while dreaming up new ideas.
Read MoreAh, the age-old myth in advertising: "Show the product and they will come." Sorry to burst your bubble, but just because you have a crystal clear image of your product, it doesn't mean you've hit the jackpot.
Read MoreLadies, Gentlemen, and Non-Binary humans, it's time to get inspired! As the living dead, we know life can be a drag sometimes, that's why we've got you covered with a heaping serving of creative, brainy goodness.
This week's Swipe This has 5 ads (plus a bonus series) that will tickle your creative bone and leave you feeling inspired. Pay special attention to Rivian, it’s a print ad.
We all need a bit of inspiration every once in a while, don't we?
If you're looking for something to get your creative juices flowing, this week's Swipe This has you covered with 5 ads that have simple, clever, and unique messages. We don't think any one type of aesthetic or tone is better than another; instead, we think it's important for every ad to have a flavor that appeals to its target audience.
So if you're looking for an injection of creative energy, check out this week's Swipe This and get ready to experience some flavorful ads!
We all need some creative inspiration now and then, right? This week’s Swipe This features 5 ads to help get your juices flowing.
We like ads with simple, clever, and unique messages. We don’t believe in good taste, bad taste, or no taste. We believe all ads should have their own flavor, a taste that appeals to a specific audience.
Ever sit in a room and try to come up with new ideas?
I do this all the time. I have these mini-innovation sessions with myself.
Occasionally, I do it in the lobby of a bougie hotel; more often, it’s on a plane… but most of the time, it happens in the shower. Hot water seems to make the creative flow better.
Read MoreRemember the good old days? You’d fire up an ad campaign on your preferred platform and soon you’d be tracking views, sequencing ads, and moving people into your sales pipeline. No, not those good old days….
Read MoreOutfits, decorations, presents, celebrations, oh my! 😱
The holiday season is one of the busiest times for Ad Zombies. Between October and January, we are busy writing ALL THE THINGS from spooky Halloween sales and Black Friday blowouts, to last minute Christmas gifts and New Year resolutions. We collected some of our favorite holiday orders from the last few months to show you how much fun writing to theme can be! Check out our featured ads Holiday Edition !
Read MoreCopywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day. A copywriter has to become an expert on a brand in just a few minutes! They have to . . .
Copywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day. A copywriter has to become an expert on a brand in just a few minutes! They have to . . .
First, there was a town crier, followed by posters, newspapers, and eventually Yellow Pages. Shopping has always been led by awareness and advertising. Today, thanks to companies like Amazon and e-comm beasts like Shopify, digital shopping has become mainstream. But not everyone knows the marketing lingo behind the digital shopping experience…
Read MoreAn ad that was produced by Google in house, to me is one of the most brilliant ads you will see over the next five years. Like literally the most brilliant ad, and this is why I believe all business owners, small business owners, myself included, need to handle their production, their creative in house. Meaning you're producing your Super Bowl ad.
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