What AI Actually Does For My Agency (No, It's Not "Writing The Ads")
Everybody's yelling about AI replacing marketers. Here's the boring truth: it's a decent research assistant and a terrible creative director. Here's exactly where it earns its keep in a real workflow.
Your Headline Is Doing 80% of the Work. Stop Writing It Last.
Most people write the headline after they've written the whole ad. That's backwards. Here's how to write headlines that actually get the rest of your copy read.
The AI Marketing Workflow That Actually Works (No Hype, Just the Steps)
Everybody's yelling about AI "revolutionizing" marketing. Here's what it's actually good for, what it's still bad at, and the exact workflow we run every day.
Your Headline Isn't Boring, It's Invisible: A Copywriting Fix
Most headlines don't fail because they're bad. They fail because nobody reads past the first four words. Here's how to write ones people actually finish.
AI Won't Write Your Ads. It'll Do the Grunt Work So You Can.
Everyone's yelling about AI "revolutionizing" marketing while doing none of it themselves. Here's what actually using AI in a marketing workflow looks like, no hype, no robot takeover.
Your Headline Is Doing 80% of the Work. Stop Writing It Last.
Most people write the headline in ten seconds after finishing the ad. That's backwards, and it's why most ads die on arrival. Here's how to actually build one that earns the read.
Your AI Isn't a Copywriter. Here's What It's Actually Good For.
Everyone's telling you AI will replace your marketing team. It won't. But used right, it'll make your actual team about ten times faster. Here's the difference.
Your Headline Is Doing 80% Of The Work. Stop Writing It Last.
Most people write a headline the way they write a subject line: fast, tired, and last. That's why most ads never get read past the first line. Here's how to actually build one.
AI Won't Write Your Ads For You. Here's What It Actually Does.
Everyone's telling you AI will replace your marketing team. It won't. Here's the boring, useful truth about where AI actually saves you time in a real marketing workflow.
Your Headline Isn't Clever. It's a Bouncer, and It's Turning People Away.
Most headlines are auditioning for a poetry slam when their only job is to stop the scroll. Here's the framework that actually gets the second sentence read.
Dent the Universe: How Your Small Agency Can Crush the Big Guys
Hey, you. Yeah, you - the small agency owner who's been watching the big shops feast on prime clients while you fight for scraps. It's time to flip the script. There's a revolution happening, and i...
How To Sell A Hole In The Ground... With Water in It
I sat in the conference room with no idea who the client was, what they did, or why it was necessary to pull me in on a first meeting with them.
How I Use AI To Speed Up Creative
Holy crap! Where was AI 40 years ago when I started in the advertising industry? Imagine the speed of creation if tools like the ones we have today were available back then. Fast forward to 2063; I...
How AI Copywriting Is Revolutionizing My Industry (With a Little Help from My Broken Brain)
As a copywriter with a brain that's a little... different, I've always been fascinated by the power of words to move people and drive business results. And in recent months, I've seen a major shift...
Is AI Better Than A Human Copywriter?
As the owner of the world's premier copywriting service, Ad Zombies, I've played around with AI over the last few years. When you read the online comments and testimonials, it appears AI copywritin...
Zombie Round-Up: Featured Copy (Holiday Edition)
Outfits, decorations, presents, celebrations, oh my! 😱
I Hate Sending Emails... Hate It!
I hate sending emails… hate it!
Zombie Round-Up: Featured Copy (July 2021)
How many pet-related puns can we jam into one ad?? Guess you'll have to scroll to find out if we're fur real.
Does Your Copy Go Weeeee?
We're peeling back the curtains to share an internal resource that our writers use when crafting creative copy.
Zombie Round-Up: Featured Copy (June 2021)
We wrote about a ball trimmer, (…yeah, for men's nuts 🥜) this month, so that's pretty much all you need to know. 😉
Stop Writing Like A Robot
Please do us all a favor and stop trying to write for Search Engine Optimization — write for the person you want to reach. Write like people, people!
No, You Should NOT Outsource Your Copy... Maybe?
Yep, you read that right.
Sausage... And A Big, Painful Gap
Here at Ad Zombies HQ, we've often joked about why we don't have any ads that show people writing. After all, copywriting is our bread and butter.
Coronavirus, Cruises & Creative: Our #SMMW20 Wrap-Up
Ken is back from speaking at #SMMW20 (that's Social Media Marketing World 2020) and I've got questions for him. Our accidentally pun-filled chat was punctuated with plenty of side commentary about ...
The Weight of Perceived Expectations
Expectations carry weight. Perceived expectations surmount to a weight that is unquantifiable and therefore, burdensome and undoubtedly heavy. What happens when you fall victim to perceived vs actu...
Operation Disneyland: How Disney Helped Me Grow and Scale
When you wish upon a star... NOTHING HAPPENS!
Take My Money, Please... They Kept Saying NO!
That's right, I wanted to GIVE more money to a company and was repeatedly told NO, you can't, that's not possible. Wait, what?! I know, confusing, right?
This Secret Has Weighed Me Down For 34 Years
That's right. For 34 years, I've had a secret. Something I kept hidden from the world, from my family, even my wife.
How To Crush It With A Single Video
So this morning, I was on my weekly mastermind call from different parts of the world. We get together and we coach -- we push one another, we challenge each other, and we constantly question our b...
It Could Always Be Worse
I was out front sipping my coffee as the sun rose over Gilbert, Arizona, the city I've called home for 25 years. Oblivious to the chaos going on inside my house, I was busy taking early morning pic...
Confessions Of A Master Clickbaiter
Wait, did you read that headline the right way? Yes, I wrote it to get you to click on it, but the content of this post is definitely not clickbait, although I am a master at that.