I never intended to start a consulting business. Like Ad Zombies, it was an unintentional development.
In the years since I founded Ad Zombies, I’ve been approached by business owners who have quietly watched me grow and scale my business. They would call and ask to “pick my brain” on this or that. Eventually, I agreed to work with a few, then a few more, and, well… reread the first sentence.
Hey parents of multiple kids, dogs, cats… even though we know we’re not SUPPOSED to have a favorite, we do.
It’s OK to admit it, no one is watching you read, or sees you nodding your head in agreement. Except me, you may want to block your webcam. JK 🤣!
Just as we’re not supposed to have a favorite kid, I guess we’re not supposed to have a favorite client, but I do.
💩’s about to get real.
Economists worldwide are predicting you’d better become a hella good advertiser in 2023 if you plan to be relevant post-apocalyptic recession.
Can we talk? OK, I’ll do the talking and you should listen.
Read MorePeople often ask me what is the value of writing a blog? What's its purpose? Why should I even invest the time to write a blog? Well, here’s why (and it has to do with sales…)
Read MoreYes, I said it. Marketers are a bunch of whiny bitches. For the last decade+, marketers (myself included) have had it too good. All over the world, we’ve gotten super comfortable with the fact that every single click, every set of eyeballs, every time someone looked at an ad — was trackable, and would, therefore, have the ability to report the success of a campaign. Fast forward to now. Social media companies are under scrutiny by authorities worldwide. Privacy concerns abound, and now the ability to target and track those clicks has become harder. So, marketers have become a bit whiny. Actually, most of them are a bunch of whiny bitches. I came up in the radio business. Back when I was head of creative for a large broadcast company, we didn't have the ability to track the effectiveness of an ad.
Read MoreI hate sending emails… hate it!
Remember when Obi-Wan told Luke to search his feelings? He also told him to resist the power of the dark side. What he DIDN’T tell him is something I’ve learned. What you resist, persists.
For years I’ve been resisting doing the ONE thing that most of our clients do and it’s cost us dearly. Actually, it has lost us money — lots of money.
A little sip from the crazy straw will tell you that most marketers don’t treat funnels, well… like funnels. Instead of using their sales funnel to attract an audience, and get them to know/like/ trust them, they go hardcore — like a junkie needing a quick fix . They try to mainline sales from cold to closed in a single step. That’s not a funnel, that’s a fail. Oh, and it’s stupid AF.
Read MoreThat's the way the cookie crumbles. It's an expression we have heard all of our lives. Now, you get to experience the pain of the crumbling cookie and I’m sorry…if you haven’t listened to me since the beginning of time.
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