I sat in the conference room with no idea who the client was, what they did, or why it was necessary to pull me in on a first meeting with them.
The sales rep, Steve, and I had a long relationship and we had built a relationship of mutual respect and trust, so if he asked me to be in a meeting he knew I wouldn’t say no.
Holy crap! Where was AI 40 years ago when I started in the advertising industry? Imagine the speed of creation if tools, like we have today, were available back then. Before AI came along, creative ideation was done in a group setting or brainstorming, or my favorite, finding inspiration around me and letting my brain get lost in a song while dreaming up new ideas.
Read MoreEver sit in a room and try to come up with new ideas?
I do this all the time. I have these mini-innovation sessions with myself.
Occasionally, I do it in the lobby of a bougie hotel; more often, it’s on a plane… but most of the time, it happens in the shower. Hot water seems to make the creative flow better.
Read MoreDuring the last presidential campaign, my Ad Zombies team was privileged to work with one of the candidates. We took on this task because we chose to, we liked the message, the tone, and the person. Though they didn’t make the final cut, we did our best to deliver a strong message of what this candidate intended to do for our country.
Read MoreSince AI learns as it goes, it should deliver copy equal to or better than human copy, right? I decided to put my thoughts to the test and set up a few campaigns to test human copywriting against AI copywriting.
While there are a number of AI tools available, I had to pick one, so I chose one of the top 3.
Read MoreOutfits, decorations, presents, celebrations, oh my! 😱
The holiday season is one of the busiest times for Ad Zombies. Between October and January, we are busy writing ALL THE THINGS from spooky Halloween sales and Black Friday blowouts, to last minute Christmas gifts and New Year resolutions. We collected some of our favorite holiday orders from the last few months to show you how much fun writing to theme can be! Check out our featured ads Holiday Edition !
Read MoreI hate sending emails… hate it!
Remember when Obi-Wan told Luke to search his feelings? He also told him to resist the power of the dark side. What he DIDN’T tell him is something I’ve learned. What you resist, persists.
For years I’ve been resisting doing the ONE thing that most of our clients do and it’s cost us dearly. Actually, it has lost us money — lots of money.
Copywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day. A copywriter has to become an expert on a brand in just a few minutes! They have to . . .
We’re peeling back the curtains to share an internal resources that our writers use when crafting creative copy. When a client lets us “take the handcuffs off” — we love to deliver! Our goal is to deliver WEEEEEEEE! So, what's "WEE"? 😉
Read MoreCopywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day. A copywriter has to become an expert on a brand in just a few minutes! They have to . . .
