Ah, the age-old myth in advertising: "Show the product and they will come." Sorry to burst your bubble, but just because you have a crystal clear image of your product, it doesn't mean you've hit the jackpot.
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Hey parents of multiple kids, dogs, cats… even though we know we’re not SUPPOSED to have a favorite, we do.
It’s OK to admit it, no one is watching you read, or sees you nodding your head in agreement. Except me, you may want to block your webcam. JK 🤣!
Just as we’re not supposed to have a favorite kid, I guess we’re not supposed to have a favorite client, but I do.
Back in the day, bowl games were named after things like fruit (Peach Bowl), flowers (Rose Bowl), mother nature (Sun Bowl), fibrous plants (Cotton Bowl), and baking supplies (Sugar Bowl). Bowl games were fairly straightforward and easy to remember.
I long for those days.
💩’s about to get real.
Economists worldwide are predicting you’d better become a hella good advertiser in 2023 if you plan to be relevant post-apocalyptic recession.
Can we talk? OK, I’ll do the talking and you should listen.
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Ever sit in a room and try to come up with new ideas?
I do this all the time. I have these mini-innovation sessions with myself.
Occasionally, I do it in the lobby of a bougie hotel; more often, it’s on a plane… but most of the time, it happens in the shower. Hot water seems to make the creative flow better.
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People often ask me what is the value of writing a blog? What's its purpose? Why should I even invest the time to write a blog? Well, here’s why (and it has to do with sales…)
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I really don’t care what people think of my ads.
I don’t care if people like them, hate them, skip them, report them, curse them, block them… people react to my ads EXACTLY how I want them to react. To be honest, I’ve always prided myself on being a rebel, going against the grain, and sometimes, —ok MANY times — offending people with my ads. Guess what… I LIKE IT! You may think that offending someone is bad, but is it?
First, there was a town crier, followed by posters, newspapers, and eventually Yellow Pages. Shopping has always been led by awareness and advertising. Today, thanks to companies like Amazon and e-comm beasts like Shopify, digital shopping has become mainstream. But not everyone knows the marketing lingo behind the digital shopping experience…
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Who ate the last Oreo? How many of us have uttered those words, or similar, when we discover an empty pack of our beloved Oreo cookies in the pantry? Come on, admit it. You’ve created elaborate schemes to protect your precious treat from the tiny fingers of thieving kids. Rather than booby-trapping their packages, Oreo’s marketing team came up with a brilliant solution. Hide them in plain sight.
Read More![About My Love 😍 Hate 😖 Relationship With Sales Funnels... [FREE Cheat Sheet!]](https://images.squarespace-cdn.com/content/v1/58d308481b10e37e2557400d/1621533197842-0AAJ5K453LLSKWZJ35K5/iStock-95712317.jpg)
A little sip from the crazy straw will tell you that most marketers don’t treat funnels, well… like funnels. Instead of using their sales funnel to attract an audience, and get them to know/like/ trust them, they go hardcore — like a junkie needing a quick fix . They try to mainline sales from cold to closed in a single step. That’s not a funnel, that’s a fail. Oh, and it’s stupid AF.
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That's the way the cookie crumbles. It's an expression we have heard all of our lives. Now, you get to experience the pain of the crumbling cookie and I’m sorry…if you haven’t listened to me since the beginning of time.
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Planters, perhaps the most well known nut company in America, maybe the world, is 100% NUTS! No, I am not talking about the snack that millions eat daily, I am referring to their crazy idea of changing their brand’s visual identity.
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Are there dangers to building a personal brand? The answer, in short... YES! But what are they?
I recently sat down with Gary Vaynerchuk to talk about this question. His answers were, as always, incredibly insightful.