I’m an inbox-zero girl at heart. I know there are a LOT of interpretations of what that really means, but for me it’s this: if it’s in my inbox, it needs some kind of action. That means I’m almost never ACTUALLY at zero, but if my inbox is under 10 items I usually feel pretty good. My goal is to use as little brain power as possible processing/reprocessing unnecessary information. I consider myself a decently smart person…but sometimes at 6pm, I realize..

Guest UserJuly 2, 2021Systems and Processes, Creative StrategyComment

No, You Should NOT Outsource Your Copy... Maybe?

Yep, you read that right. I, the Director of Creative Services for a copywriting service, am telling you NOT to outsource your copy.

…maybe.

I’ve been a salaried in-house staff writer, a full-time writer for an agency, managed a team of writers, AND done a lot of other jobs in the creative services and marketing spaces.

Guest UserApril 16, 2021Copywriting, copywriters, agency, Creative Strategy, Startup Life, Systems and ProcessesComment

Life In The Fast Lane

I’ve started enough businesses now that I’ve noticed a pattern emerging. My businesses follow my pace. Which means, if I want my business to be moving quickly I have to be at my best. Not stuck in the slow lane, holding up traffic.