Holy crap! Where was AI 40 years ago when I started in the advertising industry? Imagine the speed of creation if tools, like we have today, were available back then. Before AI came along, creative ideation was done in a group setting or brainstorming, or my favorite, finding inspiration around me and letting my brain get lost in a song while dreaming up new ideas.
Read MoreI never intended to start a consulting business. Like Ad Zombies, it was an unintentional development.
In the years since I founded Ad Zombies, I’ve been approached by business owners who have quietly watched me grow and scale my business. They would call and ask to “pick my brain” on this or that. Eventually, I agreed to work with a few, then a few more, and, well… reread the first sentence.
Ever sit in a room and try to come up with new ideas?
I do this all the time. I have these mini-innovation sessions with myself.
Occasionally, I do it in the lobby of a bougie hotel; more often, it’s on a plane… but most of the time, it happens in the shower. Hot water seems to make the creative flow better.
Read MoreSince AI learns as it goes, it should deliver copy equal to or better than human copy, right? I decided to put my thoughts to the test and set up a few campaigns to test human copywriting against AI copywriting.
While there are a number of AI tools available, I had to pick one, so I chose one of the top 3.
Read MoreI really don’t care what people think of my ads.
I don’t care if people like them, hate them, skip them, report them, curse them, block them… people react to my ads EXACTLY how I want them to react. To be honest, I’ve always prided myself on being a rebel, going against the grain, and sometimes, —ok MANY times — offending people with my ads. Guess what… I LIKE IT! You may think that offending someone is bad, but is it?
Advertising can be such an emotional roller coaster. Lately, I’ve been seeing lots of business owners, marketers, and advertisers complaining about the HORRIFIC results they’ve been getting on Facebook. I read this morning about how a marketer (who many of us know) has seen ROAS drop to a .8 in campaigns that used to perform in double digits. I have also seen this performance slip -- this Facebook ad crash -- others are talking about. But I am not as panicked as many others are. Here’s why…
Read MoreWe’re peeling back the curtains to share an internal resources that our writers use when crafting creative copy. When a client lets us “take the handcuffs off” — we love to deliver! Our goal is to deliver WEEEEEEEE! So, what's "WEE"? 😉
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