As someone who used to work as a corporate creative director, I can certainly relate to the feeling of dreading, loathing, and hating Mondays. It was the day that I had to get through to start counting down to the weekend.
For me, Monday is now a state of mind. I choose to make Monday my favorite day of the week, and you can too.
We care about Football, the game, and the players… but until Monday Night, Damar Hamlin was just another player.
In the middle of the opening quarter, Damar took center stage in the story that has dominated the news today. After a routine tackle, things took a turn for the worse when Damar Hamlin collapsed on the field and went into cardiac arrest. It was a terrifying sight to see, and my heart sank as the world watched.
I used to be terrified of having any kind of medical procedure done, especially ones involving the insertion of instruments into sensitive areas of my body. The thought of someone shoving a tube up my butt or worse—my urethra was enough to make me break out in a cold sweat. So, when my doctor told me I needed to have a cystoscopy, I was absolutely petrified.
Read MoreSo There I Was Drinking Beer And Window-Shopping… For Prostitutes.
Amsterdam has a very unique vibe, one that borders on bohemian and refined depending on the part of the city you find yourself strolling through. But the Red Light District is its own unique beast. A reasonably small section of Amsterdam along the canal banks of the city center. It feels like a college town loaded with pubs, prostitutes, and passersby.
Read MoreI really don’t care what people think of my ads.
I don’t care if people like them, hate them, skip them, report them, curse them, block them… people react to my ads EXACTLY how I want them to react. To be honest, I’ve always prided myself on being a rebel, going against the grain, and sometimes, —ok MANY times — offending people with my ads. Guess what… I LIKE IT! You may think that offending someone is bad, but is it?
Yes, I said it. Marketers are a bunch of whiny bitches. For the last decade+, marketers (myself included) have had it too good. All over the world, we’ve gotten super comfortable with the fact that every single click, every set of eyeballs, every time someone looked at an ad — was trackable, and would, therefore, have the ability to report the success of a campaign. Fast forward to now. Social media companies are under scrutiny by authorities worldwide. Privacy concerns abound, and now the ability to target and track those clicks has become harder. So, marketers have become a bit whiny. Actually, most of them are a bunch of whiny bitches. I came up in the radio business. Back when I was head of creative for a large broadcast company, we didn't have the ability to track the effectiveness of an ad.
Read MoreDid 2021 Suck For You?
For some of you, 2021 was a banner year, others experienced a typical year, then there are those, like me, who had a horrific year. This blog is meant for you. If your 2021 wasn’t what you’d hoped it would be, I want you to know something… YOU ARE NOT ALONE!
Read MoreI hate sending emails… hate it!
Remember when Obi-Wan told Luke to search his feelings? He also told him to resist the power of the dark side. What he DIDN’T tell him is something I’ve learned. What you resist, persists.
For years I’ve been resisting doing the ONE thing that most of our clients do and it’s cost us dearly. Actually, it has lost us money — lots of money.
You know that little voice in the back of your head, the one that tells you to do something or not do something, and this is a good idea or this is a bad idea…? Well, that voice can sometimes be very loud and very overpowering. Over the last few months, I've let that voice drive a lot of my decision-making, but it's time for that voice to be silenced.
Read MoreAnd you thought advertising on Facebook was hard…
On Thursday, July 1, 2021, Pinterest announced that they updated their ad policies to prohibit ALL ads with weight loss language and imagery, becoming the first and only major social platform to prohibit ALL weight loss ads. The policy prohibits…
Read MoreSo you want to write better copy . . . ? You’ve come to the write place 😉 (Sorry, couldn’t help myself . . . the best part about being a writer is a license to throw out dad jokes and bad puns whenever I d*mn well please.) Whether you are a copywriter, a small business owner, or you just wanna be a better writer in general, learning to write more ENGAGING copy can seem easier said than done. Here’s some tried and true tips to get started . . .
Read MoreAn ad that was produced by Google in house, to me is one of the most brilliant ads you will see over the next five years. Like literally the most brilliant ad, and this is why I believe all business owners, small business owners, myself included, need to handle their production, their creative in house. Meaning you're producing your Super Bowl ad.
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