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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

An illustrated zombie mascot perches atop a wobbly tower of ledgers and coin sacks, arms raised as receipts and coins fly through the air around it.
September 3, 2021

We Analyzed $1 Million In Sales. Here's What's Working.

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We Analyzed $1 Million In Sales. Here's What's Working.

Advertising can be such an emotional roller coaster.

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A zombie mascot sits surrounded by crumpled paper and notepads, examining a stack of handwritten ad copy with a magnifying glass, next to a small pet bed filled with toys and a leash.
August 27, 2021

Zombie Round-Up: Featured Copy (July 2021)

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Zombie Round-Up: Featured Copy (July 2021)

How many pet-related puns can we jam into one ad?? Guess you'll have to scroll to find out if we're fur real.

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A cartoon zombie sits on the floor holding its head in its hands while a chaotic swirl of small thought-bubble icons, some marked with checks and some with X's, hover above it amid scattered papers and crumpled notes.
August 3, 2021

In My Noisy Head

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In My Noisy Head

You know that little voice in the back of your head, the one that tells you to do something or not do something, and this is a good idea or this is a bad idea…? Well, that voice can sometimes be ve...

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A cartoon zombie mascot joyfully slides down a giant looping ribbon of handwritten paper as pages and ink droplets fly behind it, with crumpled drafts and upright pencils scattered on the ground below.
August 1, 2021

Does Your Copy Go Weeeee?

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Does Your Copy Go Weeeee?

We're peeling back the curtains to share an internal resource that our writers use when crafting creative copy.

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