Breaking Free from the Reassurance Trap
You're on the brink of launching a revolutionary project.
Copywriting In The AI Age: Don't Fear Technology, Leverage It
When it comes to AI, it's like that one friend who always seems to know the answers to everything — they blurt out every Jeopardy question before you. Oh, wait… that's me. Sorry. AI is not out to s...
I Used To Hate Mondays
As someone who used to work as a corporate creative director, I can certainly relate to the feeling of dreading, loathing, and hating Mondays. It was the day that I had to get through to start coun...
The Only Diet Your Business Needs
Congrats! If you're reading this, you've made it a few days into 2023. Though we are early in the new year, many of us entrepreneurs are in business decision-making mode already. OK, truth be told,...
Habit Muscles Over Resolutions
2023 arrived with the usual fanfare, partying, and resolutions… those dreaded resolutions.
I Lost A Year Of My Life
If you don't have bad days or have never had a negative thought, this blog is not for you.
How To Get Champagne Results With a Beer Budget
You don't need a Hollywood budget to make a blockbuster ad.
In My Noisy Head
You know that little voice in the back of your head, the one that tells you to do something or not do something, and this is a good idea or this is a bad idea…? Well, that voice can sometimes be ve...
A Very Cynical Opinion of Affiliate Marketing
A disclaimer here: you're about to read a bit of a rant. I'm sure that somewhere, out there in the world, there's a company exclusively using affiliate marketing that isn't taking advantage of peop...
5 Proven Ways to Tap into the Power of Storytelling In Your Writing
If you've been here for a while, you know that the S word is our favorite.
War Hero, Entrepreneur, Grandfather
Allow Me To Introduce You
Who's On First?
Everyone thinks I've got all the stuff in my business dialed in, figured out, and running smoothly at all times. HELL NO! Clearly, you must live in some fantasy world.
Get To $1 Million In Sales This Year
As I was about to take the stage in Las Vegas this past Saturday, something remarkable hit me and I thought I would take a moment to share with YOU what I shared with that audience...
Just The Tip
Hey, if you missed my other blog post about headlines, you won't appreciate the headline of this blog post, if you did, awesome.