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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

Illustration of a cartoon zombie mascot standing on a wooden crate, raising a tin mug in a toast beside a small clamp-light and a folding director's chair, evoking a low-budget movie set.

October 14, 2021

How To Get Champagne Results With a Beer Budget

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How To Get Champagne Results With a Beer Budget

You don't need a Hollywood budget to make a blockbuster ad.

Illustration of a cartoon zombie arranging flowers and decorative ribbons on a table while proudly holding a large golden number-one trophy ribbon.

September 29, 2021

The #1 MUST-USE Tool Every Small Business Needs

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The #1 MUST-USE Tool Every Small Business Needs

I Like Pretty Things

A cartoon zombie leans over a limp mannequin figure on a cluttered workshop table, channeling glowing energy through its hands as if reviving the figure with a jolt, surrounded by crumpled paper scraps, an old typewriter ribbon, and a desk lamp.

September 20, 2021

7 Fail-Safe Ways to Breathe Life Into Your Headlines (PLUS, 5 Templates & 37 Examples!)

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7 Fail-Safe Ways to Breathe Life Into Your Headlines (PLUS, 5 Templates & 37 Examples!)

Okay, okay, we KNOW that headlines are super important.

A cartoon zombie mascot leans back in a chair with one arm draped over its face in exasperation, surrounded by a desk piled with envelopes and a wastebasket overflowing with crumpled letters.

September 10, 2021

I Hate Sending Emails... Hate It!

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I Hate Sending Emails... Hate It!

I hate sending emails… hate it!

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