Over The Influence: Why We Need More Regular People in Ads
I'm so over it. The influencer world, that is. It's like they're all trying to be the same person. I mean, seriously, have you ever scrolled through your feed and thought, "Wow, that's the most ori...
2023: The Year Your Small Business Can Thrive
As a small business owner, 2023 presents both challenges and opportunities. With the economy facing uncertainty, it's easy to fall into the trap of cutting costs and going into defense mode. But th...
I Used To Hate Mondays
As someone who used to work as a corporate creative director, I can certainly relate to the feeling of dreading, loathing, and hating Mondays. It was the day that I had to get through to start coun...
The Only Diet Your Business Needs
Congrats! If you're reading this, you've made it a few days into 2023. Though we are early in the new year, many of us entrepreneurs are in business decision-making mode already. OK, truth be told,...
Habit Muscles Over Resolutions
2023 arrived with the usual fanfare, partying, and resolutions… those dreaded resolutions.
Bowl Games Gone Wild (But Should They?)
Remember life years ago, you know, we refer to it as back in the day? (Enter dream sequence music in your head).
I Lost A Year Of My Life
If you don't have bad days or have never had a negative thought, this blog is not for you.
We Analyzed $1 Million In Sales. Here's What's Working.
Advertising can be such an emotional roller coaster.
In My Noisy Head
You know that little voice in the back of your head, the one that tells you to do something or not do something, and this is a good idea or this is a bad idea…? Well, that voice can sometimes be ve...
Get Off The Roller Coaster
Sitting in the therapist's office I could hear her words, but the thoughts I had didn't align with what she said, "Get off the roller coaster."
Positivity In The Time Of Coronavirus
Can you really look on the bright side of a global pandemic with a side of economic panic? I think you can...and you should.
Luke's Last Day On Earth
Luke had no idea that was his last drive to school. Life is precious, short, and full of unknowns.
I Regret The Free Magazines
Recently I got a letter in the mail. I had airline miles that were going to expire…on an airline I had NO reason to fly on anytime soon. (Thanks old work trips!) But there was good news: I could us...
Clients Tell You What They Need: Are You Listening?
"I Feel Your Pain…"
Operation Disneyland: How Disney Helped Me Grow and Scale
When you wish upon a star... NOTHING HAPPENS!
What Jeff Bezos Taught Me In 15 Minutes
When a guy like Jeff Bezos gives you a peek into his business operations, his mindset, you should really pay attention. I spend my time paying attention to people WAY smarter than me, and it wasn't...
The Business... Of Marriage
I Do. It Means More Than You Think.
Sell LOVE, not Valentine's Day
It's no secret; great copywriting is now reserved for novels, TV Shows, and Movies. Ads get put on the backburner and relegated to things like "Take Advantage of Our 40% OFF Valentine's Day Special...