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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A zombie mascot stands next to an oversized trophy shaped like an electric trimmer, holding a clipboard of handwritten notes while torn paper scraps scatter across the floor around a wooden podium.
July 29, 2021

Zombie Round-Up: Featured Copy (June 2021)

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Zombie Round-Up: Featured Copy (June 2021)

We wrote about a ball trimmer, (…yeah, for men's nuts 🥜) this month, so that's pretty much all you need to know. 😉

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A cartoon zombie mascot plays teacher beside a chalkboard illustrating the evolution of shopping from a town crier's bell to a shopping cart and parcel, standing near a stack of old newspapers and a phone book.
July 23, 2021

E-Comm & Digital Shopping Lingo: Explain It So A Kid Could Understand

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E-Comm & Digital Shopping Lingo: Explain It So A Kid Could Understand

First, there was a town crier, followed by posters, newspapers, and eventually Yellow Pages. Shopping has always been led by awareness and advertising. Today, thanks to companies like Amazon and e-...

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Illustration of a zombie hiding in a pantry, shushing the viewer while sneaking a snack from a plain black box concealed behind other food containers.
July 15, 2021

Oreo Thins Uses Incognito Mode To Stop Kids From Stealing

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Oreo Thins Uses Incognito Mode To Stop Kids From Stealing

OK, that's it. The next time I buy a pack of Oreos I'm hiding them from the kids.

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Illustration of a cartoon zombie mascot perched on a huge pile of paper and envelopes, holding one letter up thoughtfully while more papers flutter down, with a small cleared circle of floor visible beneath it.
July 2, 2021

Are You Processing or Procrastinating?

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Are You Processing or Procrastinating?

I'm an inbox-zero girl at heart. I know there are a LOT of interpretations of what that really means, but for me it's this: if it's in my inbox, it needs some kind of action.

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