Unlocking the Potential of Community: A Step-by-Step Guide to Boost Your Business
In the ever-evolving world of marketing, there's a trend that's more than just a buzzword: community. What started as the #community hashtag on social media has now become a powerful tool that's re...
Dent the Universe: How Your Small Agency Can Crush the Big Guys
Hey, you. Yeah, you - the small agency owner who's been watching the big shops feast on prime clients while you fight for scraps. It's time to flip the script. There's a revolution happening, and i...
Search Shakeup: How to Dominate in the AI-Powered Discovery Era
Welcome to the Fragmentation Station
The Art of Rebranding: From Vinyl to Vegan Leather - How Small Businesses Can Master the Name Game
The Snapchat Filter of the Business World
Cultural Chaos: Unleash Your Heritage and Watch Your Small Biz Explode! 💥🚀
HOLY CULTURAL SMACKDOWN, BATMAN! 💥
The Moment It CLiCK'd
I never intended to start a consulting business. Like Ad Zombies, it was an unintentional development.
2023: The Year Your Small Business Can Thrive
As a small business owner, 2023 presents both challenges and opportunities. With the economy facing uncertainty, it's easy to fall into the trap of cutting costs and going into defense mode. But th...
Sometimes I Take Knowledge For Granted
Have you ever had a conversation with someone and found yourself saying something like, "How could you not know that?" or "That's so basic, everyone knows that!" It's easy to take our own knowledge...
I Made Warren Buffett 40-Million Dollars With A Single Email; I Can Make You Money Too.
There's nothing worse than getting a cold email, right? Agreed, if the email is shit, useless, feel spammy, or has zero value. But, if it delivers something… It's AMAZEBALLS! 🤩
Is AI Better Than A Human Copywriter?
As the owner of the world's premier copywriting service, Ad Zombies, I've played around with AI over the last few years. When you read the online comments and testimonials, it appears AI copywritin...
We've Forgotten How To Market
Remember the good old days? You'd fire up an ad campaign on your preferred platform and soon you'd be tracking views, sequencing ads, and moving people into your sales pipeline.
Your Ad Sucks! 7 Reasons Your Ad Copy Is Not Performing (& Exactly How To Fix It!)
Sorry, we just came right out and said it.
How To Get Customers To Buy More In Q4
Cross-Sells, Upsells, and AOV, Oh My!
E-Comm & Digital Shopping Lingo: Explain It So A Kid Could Understand
First, there was a town crier, followed by posters, newspapers, and eventually Yellow Pages. Shopping has always been led by awareness and advertising. Today, thanks to companies like Amazon and e-...
Oreo Thins Uses Incognito Mode To Stop Kids From Stealing
OK, that's it. The next time I buy a pack of Oreos I'm hiding them from the kids.
Why I Tested 7 Thumbnails
We've all heard of A/B testing, right? What about A/B/C/D/E/F/G testing?
5 Mistakes Marketers Make
You're making mistakes in your marketing and don't even know it. BTW, I make mistakes too. Here are a few of them that are killing you.
Succession
I've been thinking a lot lately about transition and succession in my business.
Guts Over Gurus
Trust your gut, not your guru.
Life In The Fast Lane
I've started enough businesses now that I've noticed a pattern emerging. My businesses follow my pace. This means, if I want my business to be moving quickly I have to be at my best. Not stuck in t...
How Flying Cheeseburgers Inspire Me
How many ads do you see in a single day? Would you believe 300? No? OK, 900? Well, what about 1,500 ads per day?
What Hair Stylists Taught Me About Creative Strategy
From Great Creative Strategy Springs Great Haircuts
About My Dinner with Gary Vaynerchuk...
When you're invited to dinner with Gary Vaynerchuk do you start rehearsing the things you're going to say? Do you worry about what to wear? Do you think to yourself, what if he thinks my business i...
How To Grow Your Business By 33% This Year
Part I: Here's Your GPS For Getting Results
ATTACK!
A horde of zombies is headed your way. You're completely outnumbered. You have 3 options:
BUY NOW! Did We Get Your Attention? Of Course NOT.
Before you write and run a "LIMITED TIME OFFER! 50% OFF! BUY NOW!" Ad, think to yourself, "Would I purchase this if it were a product I was interested in while scrolling through my social page?"