What AI Actually Does For My Agency (No, It's Not "Writing The Ads")
Everybody's yelling about AI replacing marketers. Here's the boring truth: it's a decent research assistant and a terrible creative director. Here's exactly where it earns its keep in a real workflow.
Your Headline Is Doing 80% of the Work. Stop Writing It Last.
Most people write the headline after they've written the whole ad. That's backwards. Here's how to write headlines that actually get the rest of your copy read.
Tummy Tuck Demand Is Up 75% Since 2020. Is Your Local Marketing Even Awake?
Tummy tuck volume is climbing fast, partly thanks to GLP-1 patients with loose skin nobody warned them about. Here's how to make sure your practice, not the guy down the street, catches that demand in your own zip code.
Your Client Doesn't Need More Meetings. They Need You to Ship the Work.
Every agency thinks their client problem is "communication." It's not. It's that you're spending three meetings talking about the ad instead of one meeting reviewing it.
The AI Marketing Workflow That Actually Works (No Hype, Just the Steps)
Everybody's yelling about AI "revolutionizing" marketing. Here's what it's actually good for, what it's still bad at, and the exact workflow we run every day.
Your Headline Isn't Boring, It's Invisible: A Copywriting Fix
Most headlines don't fail because they're bad. They fail because nobody reads past the first four words. Here's how to write ones people actually finish.
Eyelid Surgery Is Your Practice's Best-Kept Secret. Stop Keeping It a Secret.
Blepharoplasty was the most-performed facial procedure in the country last year, yet most practices market it like an afterthought behind boob jobs and BBLs. Here's how to actually advertise it to the local patients who are already searching for it.
Your Client Doesn't Need You On Speed Dial. They Need You To Do The Job.
Every agency that dies a slow death dies the same way: too many "quick calls," not enough finished work. Here's how to fix the client relationship that's eating your business alive.
AI Won't Write Your Ads. It'll Do the Grunt Work So You Can.
Everyone's yelling about AI "revolutionizing" marketing while doing none of it themselves. Here's what actually using AI in a marketing workflow looks like, no hype, no robot takeover.
Your Liposuction Gallery Is Either Booking Consults or Building a Compliance Case File
Liposuction is the most in-demand cosmetic procedure in the country, but most practices are showing it off wrong. Here's how to build a before/after gallery that converts patients without inviting a board complaint.
Your Headline Is Doing 80% of the Work. Stop Writing It Last.
Most people write the headline in ten seconds after finishing the ad. That's backwards, and it's why most ads die on arrival. Here's how to actually build one that earns the read.
Your Client Doesn't Need a Weekly Call. They Need to Trust You.
Agencies burn hours babysitting clients who don't trust them yet, and call it "relationship management." Here's how to build actual trust so you can get back to doing the work.
Your AI Isn't a Copywriter. Here's What It's Actually Good For.
Everyone's telling you AI will replace your marketing team. It won't. But used right, it'll make your actual team about ten times faster. Here's the difference.
Your Headline Is Doing 80% Of The Work. Stop Writing It Last.
Most people write a headline the way they write a subject line: fast, tired, and last. That's why most ads never get read past the first line. Here's how to actually build one.
Why Your Best Clients Fire You Right After You Do Great Work
Great campaign results don't guarantee a client sticks around. Here's why the win itself is often the moment agencies lose the relationship, and what to do about it.
AI Won't Write Your Ads For You. Here's What It Actually Does.
Everyone's telling you AI will replace your marketing team. It won't. Here's the boring, useful truth about where AI actually saves you time in a real marketing workflow.
Your Headline Isn't Clever. It's a Bouncer, and It's Turning People Away.
Most headlines are auditioning for a poetry slam when their only job is to stop the scroll. Here's the framework that actually gets the second sentence read.
Unlocking the Potential of Community: A Step-by-Step Guide to Boost Your Business
In the ever-evolving world of marketing, there's a trend that's more than just a buzzword: community. What started as the #community hashtag on social media has now become a powerful tool that's re...
Dent the Universe: How Your Small Agency Can Crush the Big Guys
Hey, you. Yeah, you - the small agency owner who's been watching the big shops feast on prime clients while you fight for scraps. It's time to flip the script. There's a revolution happening, and i...
Search Shakeup: How to Dominate in the AI-Powered Discovery Era
Welcome to the Fragmentation Station
The Art of Rebranding: From Vinyl to Vegan Leather - How Small Businesses Can Master the Name Game
The Snapchat Filter of the Business World
Cultural Chaos: Unleash Your Heritage and Watch Your Small Biz Explode! 💥🚀
HOLY CULTURAL SMACKDOWN, BATMAN! 💥
The Moment It CLiCK'd
I never intended to start a consulting business. Like Ad Zombies, it was an unintentional development.
2023: The Year Your Small Business Can Thrive
As a small business owner, 2023 presents both challenges and opportunities. With the economy facing uncertainty, it's easy to fall into the trap of cutting costs and going into defense mode. But th...
Sometimes I Take Knowledge For Granted
Have you ever had a conversation with someone and found yourself saying something like, "How could you not know that?" or "That's so basic, everyone knows that!" It's easy to take our own knowledge...
I Made Warren Buffett 40-Million Dollars With A Single Email; I Can Make You Money Too.
There's nothing worse than getting a cold email, right? Agreed, if the email is shit, useless, feel spammy, or has zero value. But, if it delivers something… It's AMAZEBALLS! 🤩
Is AI Better Than A Human Copywriter?
As the owner of the world's premier copywriting service, Ad Zombies, I've played around with AI over the last few years. When you read the online comments and testimonials, it appears AI copywritin...
We've Forgotten How To Market
Remember the good old days? You'd fire up an ad campaign on your preferred platform and soon you'd be tracking views, sequencing ads, and moving people into your sales pipeline.
Your Ad Sucks! 7 Reasons Your Ad Copy Is Not Performing (& Exactly How To Fix It!)
Sorry, we just came right out and said it.
How To Get Customers To Buy More In Q4
Cross-Sells, Upsells, and AOV, Oh My!
E-Comm & Digital Shopping Lingo: Explain It So A Kid Could Understand
First, there was a town crier, followed by posters, newspapers, and eventually Yellow Pages. Shopping has always been led by awareness and advertising. Today, thanks to companies like Amazon and e-...
Oreo Thins Uses Incognito Mode To Stop Kids From Stealing
OK, that's it. The next time I buy a pack of Oreos I'm hiding them from the kids.
Why I Tested 7 Thumbnails
We've all heard of A/B testing, right? What about A/B/C/D/E/F/G testing?
5 Mistakes Marketers Make
You're making mistakes in your marketing and don't even know it. BTW, I make mistakes too. Here are a few of them that are killing you.
Succession
I've been thinking a lot lately about transition and succession in my business.
Guts Over Gurus
Trust your gut, not your guru.
Life In The Fast Lane
I've started enough businesses now that I've noticed a pattern emerging. My businesses follow my pace. This means, if I want my business to be moving quickly I have to be at my best. Not stuck in t...
How Flying Cheeseburgers Inspire Me
How many ads do you see in a single day? Would you believe 300? No? OK, 900? Well, what about 1,500 ads per day?
What Hair Stylists Taught Me About Creative Strategy
From Great Creative Strategy Springs Great Haircuts
About My Dinner with Gary Vaynerchuk...
When you're invited to dinner with Gary Vaynerchuk do you start rehearsing the things you're going to say? Do you worry about what to wear? Do you think to yourself, what if he thinks my business i...
How To Grow Your Business By 33% This Year
Part I: Here's Your GPS For Getting Results
ATTACK!
A horde of zombies is headed your way. You're completely outnumbered. You have 3 options:
BUY NOW! Did We Get Your Attention? Of Course NOT.
Before you write and run a "LIMITED TIME OFFER! 50% OFF! BUY NOW!" Ad, think to yourself, "Would I purchase this if it were a product I was interested in while scrolling through my social page?"