Is Winter Coming?
The First Snowflake Of Summer Has Fallen
To Blog or Not To Blog...
There Is No Question
How To Get Champagne Results With a Beer Budget
You don't need a Hollywood budget to make a blockbuster ad.
We Analyzed $1 Million In Sales. Here's What's Working.
Advertising can be such an emotional roller coaster.
5 Proven Ways to Tap into the Power of Storytelling In Your Writing
If you've been here for a while, you know that the S word is our favorite.
Stop Writing Like A Robot
Please do us all a favor and stop trying to write for Search Engine Optimization — write for the person you want to reach. Write like people, people!
The (Zombie) Hero's Journey
You've seen it in superhero movies. You may remember it from high school English class. Google it and you'll find about 18 different ways to understand it.
Black Friday Sales? That's So 2019
If the rest of the year hasn't tipped you off yet, last year's holiday sales strategies probably aren't suitable for a "rinse and repeat" application this year. Black Friday sales are so 2019.
BUY NOW! Did We Get Your Attention? Of Course NOT.
Before you write and run a "LIMITED TIME OFFER! 50% OFF! BUY NOW!" Ad, think to yourself, "Would I purchase this if it were a product I was interested in while scrolling through my social page?"
Sell LOVE, not Valentine's Day
It's no secret; great copywriting is now reserved for novels, TV Shows, and Movies. Ads get put on the backburner and relegated to things like "Take Advantage of Our 40% OFF Valentine's Day Special...