Your Client Doesn't Need a Weekly Call. They Need to Trust You.
Agencies burn hours babysitting clients who don't trust them yet, and call it "relationship management." Here's how to build actual trust so you can get back to doing the work.
Your AI Isn't a Copywriter. Here's What It's Actually Good For.
Everyone's telling you AI will replace your marketing team. It won't. But used right, it'll make your actual team about ten times faster. Here's the difference.
Why Your Best Clients Fire You Right After You Do Great Work
Great campaign results don't guarantee a client sticks around. Here's why the win itself is often the moment agencies lose the relationship, and what to do about it.
AI Won't Write Your Ads For You. Here's What It Actually Does.
Everyone's telling you AI will replace your marketing team. It won't. Here's the boring, useful truth about where AI actually saves you time in a real marketing workflow.
Breaking Free from the Reassurance Trap
You're on the brink of launching a revolutionary project.
Dent the Universe: How Your Small Agency Can Crush the Big Guys
Hey, you. Yeah, you - the small agency owner who's been watching the big shops feast on prime clients while you fight for scraps. It's time to flip the script. There's a revolution happening, and i...
The Moment It CLiCK'd
I never intended to start a consulting business. Like Ad Zombies, it was an unintentional development.
Copywriting In The AI Age: Don't Fear Technology, Leverage It
When it comes to AI, it's like that one friend who always seems to know the answers to everything — they blurt out every Jeopardy question before you. Oh, wait… that's me. Sorry. AI is not out to s...
2023: The Year Your Small Business Can Thrive
As a small business owner, 2023 presents both challenges and opportunities. With the economy facing uncertainty, it's easy to fall into the trap of cutting costs and going into defense mode. But th...
I Used To Hate Mondays
As someone who used to work as a corporate creative director, I can certainly relate to the feeling of dreading, loathing, and hating Mondays. It was the day that I had to get through to start coun...
You Shouldn't Have A Favorite Kid, But...
Hey parents of multiple kids, dogs, cats… even though we know we're not SUPPOSED to have a favorite, we do.
The Only Diet Your Business Needs
Congrats! If you're reading this, you've made it a few days into 2023. Though we are early in the new year, many of us entrepreneurs are in business decision-making mode already. OK, truth be told,...
Is Winter Coming?
The First Snowflake Of Summer Has Fallen
To Blog or Not To Blog...
There Is No Question
In My Noisy Head
You know that little voice in the back of your head, the one that tells you to do something or not do something, and this is a good idea or this is a bad idea…? Well, that voice can sometimes be ve...
Oreo Thins Uses Incognito Mode To Stop Kids From Stealing
OK, that's it. The next time I buy a pack of Oreos I'm hiding them from the kids.
Practical Growth Advice ANY Business Can Use
I cannot stress this enough. You should be documenting EVERYTHING in your business, not just SOPs or internal how-to's.
Succession
I've been thinking a lot lately about transition and succession in my business.
Help, My Business Is Dying!
At Death's Door
Life In The Fast Lane
I've started enough businesses now that I've noticed a pattern emerging. My businesses follow my pace. This means, if I want my business to be moving quickly I have to be at my best. Not stuck in t...
How I Knew My Wife WOULDN'T Go Into Labor
The Delusion of Low Expectations
How To Grow Your Business By 33% This Year
Part I: Here's Your GPS For Getting Results
The Business... Of Marriage
I Do. It Means More Than You Think.
3 INSANE Things Tony Robbins Taught Me
Truth: 3 Doesn't EVEN Scratch The Surface.
State of the State of Advertising 2019
My fellow advertisers... Today, the state of advertising is on the decline. Dark, bumpy days lie ahead of us.