Your Website Is The Only Person At Your Firm Working At 2am
We build a page for each practice area you want to win, written for the person searching for it. Compliance-aware copy from the first draft. And you’ll know what this costs before you ever talk to us — builds start at $10,000. What moves that number is spelled out below.
What We Build For Law Firms
One straight note about the market pages below. The local research on our city pages is personal-injury data: filing deadlines, fault rules, what a click costs. Personal injury is the practice area with the most public, checkable local data, so it’s where we started, and it’s what we can put on a page without making anything up. If you practice criminal defense or estate planning in one of those six cities, read those pages as regional market conditions, not as research into your own field. When we build your site, the research is on your practice areas and your market — not the six cities we happen to have published.
How We Write Inside Your Compliance Rules
No, a law firm can’t promise results in its advertising. ABA Model Rule 7.1 bars it, and individual states stack their own requirements on top. Your state’s specific advertising rules aren’t summarized on this page, because we don’t publish rules we haven’t verified — your bar association wrote them, and your bar association gets the vote. What we do instead is write every page to the strictest rules we know of, whether or not yours require it. Your marketing should never be the thing that puts your license on the table.
- ABA Model Rule 7.1 bars false or misleading communication about legal services. That covers outcome guarantees and any framing that builds an expectation you can’t back up. Most states adopt some version of it, which makes it the floor everywhere.
- A floor is not a ceiling. State bars add their own requirements on top — pre-filing windows, fee-disclosure language, mandatory results-vary lines next to any verdict figure — and no two lists match. Ask your own bar what your state requires. That answer belongs to them, not to a web company.
- Here’s the standard we build to regardless: no guaranteed outcomes, no "best" or "#1" without a named, current ranking sitting behind it, and no settlement or verdict figure anywhere on the page without a results-vary disclaimer right next to it.
- Firms licensed in more than one state get the strictest common denominator. One website can’t run two rulebooks.
- What’s summarized here is current as of August 2026. Advertising rules move. Your bar’s current rules are the final word, not ours.
What $10,000 Actually Buys, And What Moves The Number
Web Reanimation projects start at $10,000. We’re not going to pretend that’s the final number for every firm, because it isn’t. Here’s what moves it, in plain terms:
- How many practice areas get their own page. Six real pages is more work than two.
- How many markets you want to show up in. One city, or four.
- How much copy gets written from scratch versus rebuilt from what you already have.
- Whether you want an intake and contact tool built in, or you’re keeping what you use now.
- How big your current site is. Migration and redirects on a 12-page site aren’t the same job as on a 90-page one.
What’s in every build regardless of size: a full audit of the site you have now, new architecture, all new copy, CMS setup, redirects so nothing you’ve already earned in Google goes dark, schema markup, launch, and a 90-day check-in after.
We’re not going to print a ceiling on this page, because a two-attorney estate planning firm and a twelve-attorney PI firm in four markets are not the same job, and a made-up range would be worth exactly nothing to you. What we will do is put the entire number on paper before you sign anything. One fixed price for a defined scope. Not a range, not an hourly meter, not “and then we’ll see.”
Timeline is 6 to 12 weeks from kickoff to launch. We take a maximum of five Web Reanimation projects a month across every industry, so that number is real and not padded to make room for everyone who calls.
Two ways to get the number: take the free assessment — three minutes, no credit card — or book a call and skip straight to the conversation.
Nobody Can Honestly Promise You More Calls. Here’s What Actually Changes.
You’re barred from promising a client how their case ends. We’re going to hold ourselves to the same standard about your caseload. So no percentage, no chart, no “384% growth” with nothing under it.
Here’s the mechanism instead, which is a real thing you can check against your own numbers afterward.
The site does the first meeting. Somebody with a legal problem searches, lands, reads, and decides whether you’re the one they call. That happens before you know they exist. Every question your page doesn’t answer is a question they take to the next firm on the list.
Right now, six kinds of client are reading the same page. A DUI arrest at 2am, a custody fight, a green card, a will. One “Practice Areas” page with six paragraphs on it is a page written for nobody. Six pages, written for six different people in six different states of mind, is the entire difference.
The market already priced this attention. Personal-injury keywords run $575.60 a click in Lafayette, $327.63 in Houston, and $299.99 in Louisville — per iLawyer Marketing’s October 2025 analysis of 21,000+ legal keywords in Google Keyword Planner, the same figures cited and linked on every market page below. Legal is the most expensive category in paid search, full stop. Whether you buy those clicks or earn them for free, that’s what the market thinks one person’s attention is worth. A slow page throws it away either way.
And then there’s the machine reading your site. Schema markup is how Google and the AI answer engines work out what you actually practice and where. Most firm sites don’t have it. It costs nothing to add and it’s invisible to humans, which is exactly why nobody bothers.
That’s the mechanism. If somebody hands you a percentage instead, ask them how they measured it, and watch what happens.
What Happens When Somebody Finds You At 2am
A guy just got arrested. His sister is on her phone in a parking lot. She is not going to fill out a form and wait.
So here’s what we build for that, and here’s what we don’t.
- Your phone number as a tap-to-call button in the header, on every page, on every screen size. Not a link in the footer. Not an image of a phone number.
- A contact path near the top of the page and again at the bottom, so nobody has to scroll 1,400 words to find one.
- A page that says what actually happens next, in your words — who picks up, how fast, and what they’ll ask. “We’ll be in touch shortly” is not an answer, and everybody knows it.
- Practice-area pages that get a person to the right page in one click, because whoever searched “DUI lawyer” and whoever searched “probate” should never land in the same place.
What we don’t do: we build the website. We don’t answer your phones and we’re not going to pretend we do. If you use an answering service, the site says so. If a paralegal calls back at 8am, the site says that instead. A page promising 24/7 when nobody picks up at 2am costs you more than saying nothing at all.
No Law Firm Case Study Yet
Straight up: we haven’t built a website for a law firm yet. The other option was to run a big growth-percentage chart with no methodology under it, which is roughly what this category runs on. We’d rather just tell you.
Here’s what we do have. Ken “Spanky” Moskowitz, 40 years in advertising, 10 Super Bowl ads, $460 billion in revenue generated for clients, and six published case studies you can read in full — Tampax, Chevrolet, Ooni Pizza Ovens, Daiquiri Fusion, Floor One, Stoltz Memorials. Not one of them is a law firm. Every one of them is real, named, and on this site with the work attached.
So don’t take our word for any of it. Book a call and ask Ken what he’d actually do with your site — that’s 30 minutes on his own calendar, not a rep’s, and you’ll know by the end of it whether this is worth a proposal. Or take the free assessment first if you’d rather look before you talk. Being somebody’s first law firm buys you Ken’s actual attention instead of a junior team learning on your dime.
Markets We Build For
Two Ways To Start
Start the free assessment → — three minutes, no credit card, no sales call attached to it. It tells you where your current site is leaking business. You can read the result and do nothing with it, and that’s fine.
Book a call → — pick a time on Ken’s calendar. You get a video link and 30 minutes to ask whatever you’d ask a vendor you’re about to hand ten thousand dollars. If it isn’t a fit, he’ll tell you on the call instead of sending a proposal you didn’t want.
Either one ends the same way: a fixed-price proposal with the whole number on it, or a straight no. Nobody’s going to chase you.
Frequently Asked Questions
Web Reanimation projects start at $10,000. What moves the number: how many practice areas get their own page, how many markets you want to show up in, how much copy is written from scratch versus rebuilt, whether you want an intake tool built in, and how big your current site is to migrate. Every build includes an audit, new architecture, new copy, CMS setup, redirects, schema markup, launch, and a 90-day check-in. You get a fixed-price proposal after a free assessment or a call — one number for a defined scope, not a range and not an hourly meter. We don’t publish a ceiling because a two-attorney estate practice and a twelve-attorney PI firm in four markets aren’t the same job, and a made-up range would be worth nothing to you.
No, a law firm can’t promise results in its advertising. ABA Model Rule 7.1 bars it, and individual states stack their own requirements on top. Your state’s specific advertising rules aren’t summarized on this page, because we don’t publish rules we haven’t verified — your bar association wrote them, and your bar association gets the vote. What we do instead is write every page to the strictest rules we know of, whether or not yours require it. Your marketing should never be the thing that puts your license on the table.
Tap-to-call in the header on every page and every screen size, not a footer link. A contact path near the top and again at the bottom, so nobody scrolls 1,400 words to find one. And a page that states what actually happens next in your words — who picks up, how fast, what they’ll ask. We build the website; we don’t answer your phones and we won’t pretend we do. If you use an answering service, the site says so. If a paralegal calls back at 8am, it says that instead. A page promising 24/7 when nobody picks up at 2am costs you more than saying nothing.
The assessment takes about three minutes, asks for no credit card, and gives you a read on where your current site is losing you business. Booking a call puts you on Ken Moskowitz’s own calendar for 30 minutes with a video link attached — not a rep’s, and not a queue. Either path ends the same way: we look at your actual site and your actual practice areas, and you get a fixed-price proposal with the whole number on it, or a straight no. Nobody chases you either way.
Both. A general firm page, plus dedicated pages for the practice areas clients actually search for: personal injury, criminal defense, family law, immigration, estate planning, and employment law. A DUI arrest at 2am and a couple planning a will are not the same buyer and shouldn’t be reading the same paragraph. One honest note: the local market research published on our city pages is personal-injury data, because that’s the practice area with the most public, checkable local numbers. When we build your site, the research is on your practice areas.
You own everything. The code, the content, the domain, and access to your CMS. No monthly "hostage fees," no platform lock-in. If you want ongoing support after launch that’s optional — Managed Hosting starts at $197/month — but it’s never required to keep your own site running.
Most Web Reanimation projects take 6 to 12 weeks from kickoff to launch. We accept a maximum of 5 Web Reanimation projects per month across every industry we work with, so timelines are real, not padded to make room for everyone who calls.