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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot beams with pride while holding up a wobbly, lopsided tower of blocks, surrounded by the fallen remains of many previous failed attempts.
May 4, 2021

Why Encouraging Failure Is The Way to Go

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Why Encouraging Failure Is The Way to Go

Mom Meaghan: It's totally normal to try and fail a bunch of times before you succeed or get good at something. And sometimes, it just doesn't work.

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An illustrated zombie mascot proudly gestures toward a corkboard covered in varied ad mockups—like a cereal box, flyer, perfume ad, and car banner—while holding a stack of papers, with crumpled drafts and a pen jar on the floor nearby.
April 30, 2021

Zombie Round-Up: Featured Ads (April 2021)

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Zombie Round-Up: Featured Ads (April 2021)

We kid a LOT, but one thing we don't joke about is that we truly write words for ANYTHING!

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A cartoon zombie mascot snaps a small wooden robot puppet in half over its knee, standing beside a desk with a messy stack of papers and a quill pen ready to write on a blank notepad.
April 27, 2021

Stop Writing Like A Robot

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Stop Writing Like A Robot

Please do us all a favor and stop trying to write for Search Engine Optimization — write for the person you want to reach. Write like people, people!

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A cartoon zombie mascot sits at a messy desk, holding a pen above a partly written page while balancing a torn scrap of paper against a pile of crumpled drafts like a makeshift scale, surrounded by crossed-out pages, a cold coffee cup, and an overflowing wastebasket.
April 16, 2021

No, You Should NOT Outsource Your Copy... Maybe?

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No, You Should NOT Outsource Your Copy... Maybe?

Yep, you read that right.

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