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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot stands on a crate directing an imaginary commercial, waving a sparkling prop wand amid floating confetti, a rubber chicken, a small stepladder, and a bottle with a swirl symbol instead of readable text.
April 8, 2021

How To Make Magic Ads With Daniel Harmon

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How To Make Magic Ads With Daniel Harmon

Poo~Pourri, Squatty Potty, Murphy Ladders, Camp Chef, Purple... the list of advertising successes to come out of the demented minds of Harmon Brothers may lead you to think they have the Midas touc...

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Illustration of a zombie mascot sitting at a picnic table, looking exasperated at a hot dog with a big empty gap in the bun where the sausage doesn't reach, with an unused pen and blank notepad nearby.
April 5, 2021

Sausage... And A Big, Painful Gap

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Sausage... And A Big, Painful Gap

Here at Ad Zombies HQ, we've often joked about why we don't have any ads that show people writing. After all, copywriting is our bread and butter.

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A zombie sits at a wooden desk surrounded by crumpled paper, hunched over an antique typewriter with one hand raised thoughtfully in the air as if searching for the right word.
March 26, 2021

4 Ways To Write More Engaging Copy

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4 Ways To Write More Engaging Copy

So you want to write better copy . . . ?

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A zombie mascot stands triumphantly on a stone pedestal at a foggy crossroads, holding up a torn map scroll beside a signpost with blank directional arrows.
March 17, 2021

The (Zombie) Hero's Journey

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The (Zombie) Hero's Journey

You've seen it in superhero movies. You may remember it from high school English class. Google it and you'll find about 18 different ways to understand it.

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