Zombie Round-Up: Featured Ads (April 2021)
We kid a LOT, but one thing we don't joke about is that we truly write words for ANYTHING!
We kid a LOT, but one thing we don't joke about is that we truly write words for ANYTHING! Toilet paper, taxidermy, roofing, doesn't matter -- if it needs to sell, we've got a zombie who can write it.
Check out the latest Zombie Round-Up to see some of our favorite ads from our talented writers this month. Every one of these started the same way every good ad starts: figure out what the reader actually cares about, then write the headline that earns the next sentence.
E-Commerce: Sustainable Toilet Paper
This new UK-based brand needed to stand out in a market with something most people don't want to talk about . . . their bathroom habits! Most companies would say that was an impossible mission, but we like a challenge. While many of our ads and emails written for this company used cheeky humor, we went for engaging and energetic without the potty talk for this ad -- proof you don't need to lean on the obvious joke to make an embarrassing product feel likeable.
E-Commerce: Unique Gifts + Homeware
What do you write for an e-comm retail biz that sells gifts with short and sassy sayings? A short and sassy ad focused on embracing the twisted humor we all have! Match the tone of the product, not the tone of a generic 'shop now' template, and the copy does the selling for you.
Service-Based: Roofing Company
In a market where free estimates and complimentary consultations are in no short supply, it can be hard to catch the attention of a potential roofing customer. But put that offer in a poem . . . ? Now we're talking! It's the same principle behind a good headline that filters and hooks instead of blending into every other roofer's ad in the feed -- if the format is unexpected, people stop scrolling long enough to read the offer.
Like what you've read? Order copy from the team at Ad Zombies here.
Want to learn how to write in this storytelling style for Facebook, Emails, Web Pages, and Sales Letters? We've got a course for that!
Frequently Asked Questions
Ad Zombies writes copy for literally anything—from e-commerce brands selling sustainable toilet paper and quirky gifts to service-based businesses like roofing companies. The April 2021 roundup showcases their range across UK-based startups, retail businesses, and traditional home services.
For a sustainable toilet paper brand, Ad Zombies created ads that were engaging and energetic WITHOUT resorting to bathroom humor or potty talk. While they did use cheeky humor in emails for the same client, this particular ad proved you can stand out in an awkward market without being crude.
Instead of just another boring "free estimate" offer that every roofing company runs, Ad Zombies put the offer into a poem. In a market flooded with complimentary consultations, the poetic format helped catch potential customers' attention in a fresh way.
Yes! Ad Zombies has a course that teaches their storytelling style for Facebook ads, emails, web pages, and sales letters. You can also order copy directly from their team if you'd rather have them write it for you.
