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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A zombie mascot squints through a magnifying glass while comparing seven picture frames of different expressions pinned to a large corkboard easel.
June 4, 2021

Why I Tested 7 Thumbnails

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Why I Tested 7 Thumbnails

We've all heard of A/B testing, right? What about A/B/C/D/E/F/G testing?

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A cartoon zombie mascot stands confidently by a podcast microphone stand, holding a folder of papers with gold star stickers scattered at its feet, and a small Union Jack umbrella leaning against a brick wall beside it.
May 28, 2021

Social Media Freelancers & The Art of Landing Clients with The Two Lauras

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Social Media Freelancers & The Art of Landing Clients with The Two Lauras

From all the way across the pond (well, virtually anyway!), The Two Lauras joined our CEO's podcast to share their tips on freelance social media management, how to land 5-star clients, and the rea...

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A cartoon zombie mascot stands at the edge of a large tunnel shaped like a sales funnel made of crates and rope, shrugging with conflicted body language while crumpled flowchart papers litter the ground and a crooked signpost with a glowing bulb stands beside the tunnel.
May 21, 2021

About My Love Hate Relationship With Sales Funnels... [FREE Cheat Sheet!]

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About My Love Hate Relationship With Sales Funnels... [FREE Cheat Sheet!]

Every business needs sales, I am not disputing that fact. What I am disputing is the path many take to get those sales.

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A distinguished zombie stands beside a desk covered with medals, a blueprint, and a family photo, gesturing warmly as if introducing himself, with a globe and open journal nearby suggesting a storied life of duty, business, and family.
May 14, 2021

War Hero, Entrepreneur, Grandfather

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War Hero, Entrepreneur, Grandfather

Allow Me To Introduce You

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