Social Media Freelancers & The Art of Landing Clients with The Two Lauras

If you're freelancing in social media management, you already know the two things that make or break you: landing clients who actually respect what you do, and figuring out which numbers on that analytics dashboard mean something and which ones are just there to make you feel good. I've bought media and hired freelancers for forty years, and I can tell you the ones who last aren't the ones with the biggest follower-count screenshots — they're the ones who can walk into a room and explain, in plain English, why a metric matters to the client's boss. Most freelancers never get a straight answer on either problem. That's why we brought on The Two Lauras.

From all the way across the pond (well, virtually anyway!), The Two Lauras joined our CEO's podcast to share their tips on freelance social media management, how to land 5-star clients, and the real trouble with vanity metrics.

If you're in social media management - or want to be - don't miss this chat with The Two Lauras - Laura Davis and Laura Moore!

About Our Guest

The Two Lauras are known internationally for giving straight-talking advice in their award-winning community The Social Media Managers Hub. They are the creators of the Ads Manager Academy, where they train social media pros to become Facebook Ads managers and provide ongoing support to freelance social media marketers to help them build the business of their dreams in their membership, The Inner Hub.

Here's the thing about this industry: everybody wants to talk about follower counts and likes, because they're easy to screenshot and easy to brag about. Nobody wants to talk about the boring stuff that actually pays your rent — client fit, pricing yourself like a professional instead of a hobbyist, and knowing which metrics your client's boss actually cares about. That's the same gap we hammer on constantly with agency owners: your client doesn't need a weekly call, they need to trust you, and that trust gets built on the boring fundamentals, not the vanity numbers. That's the gap The Two Lauras built their whole business filling.

If you've ever landed a "dream client" who turned into a nightmare inside of thirty days, or obsessed over a vanity metric that had zero relationship to whether the client renewed, you're not alone — and you're exactly who this episode is for. A lot of that nightmare-client problem, by the way, traces straight back to never setting a boundary in the first sales call — which is its own conversation we get into over on the boundary problem behind every nightmare client.

Resources & Links From This Episode

www.thetwolauras.com www.meetthesocialpro.com

Go listen to the full episode. Whether you're just starting out or you've been freelancing for years and still feel like you're winging the client-landing part, this is forty-five minutes that'll save you a lot of trial and error — the kind of trial and error that costs you a client instead of just an afternoon. Hit play, take notes, and go build the business you actually meant to build. And once you've got clients landed, if you want to keep them past month six instead of watching them churn, it's worth reading how agencies get treated like vendors instead of partners — the same client-management principles apply whether you're a five-person shop or a solo freelancer.