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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

Illustration of a zombie removing a scale and measuring tape from a large pinboard filled with photos and fabric swatches, dropping them into a trash bin.
July 2, 2021

Pinterest Bans All Weight Loss Ads, The Only Major Social Platform To Do So

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Pinterest Bans All Weight Loss Ads, The Only Major Social Platform To Do So

And you thought advertising on Facebook was hard…

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A cartoon zombie sits wearily in an armchair, holding a coupon with disdain while surrounded by piles of discarded referral flyers and fake gold coins scattered on the floor.
June 25, 2021

A Very Cynical Opinion of Affiliate Marketing

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A Very Cynical Opinion of Affiliate Marketing

A disclaimer here: you're about to read a bit of a rant. I'm sure that somewhere, out there in the world, there's a company exclusively using affiliate marketing that isn't taking advantage of peop...

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A zombie mascot sits atop a tall stack of giant storybooks, gesturing dramatically as swirling ink shapes rise from an open book and form a castle, a wave, and a heart in the air.
June 18, 2021

5 Proven Ways to Tap into the Power of Storytelling In Your Writing

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5 Proven Ways to Tap into the Power of Storytelling In Your Writing

If you've been here for a while, you know that the S word is our favorite.

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An illustrated zombie perches happily atop a huge leaning stack of paper folders and loose pages, brandishing a pen in each hand as crumpled drafts litter the floor below.
June 11, 2021

Zombie Round-Up: Featured Copy (May 2021)

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Zombie Round-Up: Featured Copy (May 2021)

We're more than just ad copywriters . . . we write emails, landing pages, scripts, product descriptions, web copy, and more! Our team of undead writers loves to flex their fingers and type the word...

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