Zombie Round-Up: Featured Copy (May 2021)

We're more than just ad copywriters . . . we write emails, landing pages, scripts, product descriptions, web copy, and more! Our team of undead writers loves to flex their fingers and type the words that help sell whatever you're selling. Check out this month's featured copy below:

Making a Water Bottle Stand Out

Product Description: Water Bottle

We'll be honest. We LOVE when a brand lets us take the wheels off. Especially when it comes to a product like this. It's a water bottle. There's a MILLION of them on the market. Everybody knows it. The brand knows it. We know it. The consumer knows it. So what will sell it? Humor. Below is what the client included in their order:

"Hi, so this one is a bit of a challenge. It is an ordinary stainless steel double wall vacuum insulated water bottle. My main target market is people who like camping, festivals, hikers, backpackers, etc. It is an ordinary water bottle so I do not think there is a point in talking about its attributes too much. I would try to focus on putting a smile on someone's face when reading the description. Make up something funny to read. That is what I do with all my products for this brand, as most of the brands talk boring stuff that no one really cares about in my opinion."

Challenge accepted. Here's what we sent 'em.

Dumping Your Dump: We Buy Ugly Houses

Script: Real Estate

We've all seen the signs…and we've all chuckled a bit when we've read them. Yep, we're talking about We Buy Ugly Houses. Simple, straightforward, useful, funny — and memorable. That's the power of copywriting. We whipped up a script focused on explaining the value of dumping a house and how We Buy Ugly Houses makes it easy.

[SPEAKER 1]

No one wants to hold onto a crappy house!

They have expensive issues that require time, money, and remodeling.

We meet homeowners every day who feel stuck in their ugly homes. Houses that Grandma left with gold vein mirrors and mauve tile.

Why was mauve tile EVER a thing?

These houses scream stress and dollar, dollar bills, baby.

Who wants to deal with that mess?

We do! We'll handle the mess.

Because we're awesome, we'll do it stress-free and with cash!

That's right.

It's time to dump your dump and move on with life.

We Buy Ugly Houses!

We do it fast, we do it with cash, and we take away all the stress of remodeling.

Say goodbye to mauve, and hello to a better future.

Just schedule a time for us to critique your home's disaster... uhh... see your home. Then it's a cash offer and a quick close, and on to living free of stress… and gold fixtures.

It's that easy!

We Buy Ugly Houses, so you don't have to guess whether or not a buyer likes mauve.

In a World of Emails, Be a Postcard

Restaurant: Physical Mailing

Sure you COULD print an email and put it on the fridge, but who do you know that does that?? In a world of emails, be a postcard! This Australian client asked us to write something that could be both a Nurture Email or a physical postcard — one that was both funny and encouraged the reader to snag a free meal. Notice that headline up top isn't just a cute title for this section -- it's doing the same job we tell every client their headline needs to do: stop the scroll before anyone reads a word of the offer.

Postcard/Email Copy

We're spilling the tea... spreading the neighbourhood gossip... yep, we're talking about your neighbours.

Do you know what they did last night…?

Maybe you heard the rumble from their tummies.

They were hungry... no, they were hangry!

That's when a busy day turns hunger upside down, and there is only one thing that can satisfy the craving: Dinner they didn't have to cook!

So, they hopped onto Uber Eats and found exactly what their tummies needed!

A new tasty Asian Fusion Burger--the ONLY one in Sydney!

Now that you know what your neighbours have been up to... How about getting a delicious burger from Yin & Yummy Burgers for yourself, delivered to your door and for FREE?

Scan the QR code to claim your burger and calm your hunger.