Zombie Round-Up: Featured Copy (June 2021)

We wrote about a ball trimmer this month (…yeah, for men's nuts 🥜), so you already know June was a fun one in the writers' room.

Here's a look at some of our favorite copy from the crew this month, plus a little of the thinking behind it. 🌞

E-Commerce: Men's Groomer/Shaver

Sacks Grooming came to us wanting an ad that would "spark joy and a smile" for men 18 and up. They were clear about tone: fun, cheeky, unapologetic, just like the brand. One look at their site and we knew exactly how to play it -- lean all the way into the innuendo instead of dancing around it. That's the trick with a product like this: the second you get coy or clinical, you lose the joke and the sale. We wrote the copy like the product knew exactly what it was for, because that's what actually gets a headline read in a crowded feed -- you commit to the bit in the first line or nobody sticks around for the rest.

Home Services: Turf Installation

Here in Arizona, we know summer turns everything into a frying pan. So naturally we assumed artificial turf would be brutal underfoot too. Wrong. Our client set us straight: not all turf is built the same, and the good stuff uses fiber blends and infill that stay noticeably cooler than the cheap synthetic grass most people picture. That's the kind of detail that makes or breaks a home services ad -- homeowners have already been burned by one bad experience with a competitor's product, so the job isn't just to sell turf, it's to correct a real misconception before you can sell anything. We built the whole ad around busting that myth first.

Radio/Podcast Script: Popular Mobile Game

Yes, we write radio, podcast, and video scripts too, and this one was a fun full-circle moment -- it's the kind of ad you've probably heard mid-episode on your own podcast feed. Writing for audio only is a different discipline than writing for a page: there's no headline to stop the scroll, no visual to lean on. Every word has to earn the listener's attention through pacing, rhythm, and a hook in the first five seconds, or they tune out before the pitch even starts. That's a muscle a lot of copywriters never build, and it's one we get to flex on scripts like this one.