I Hate Sending Emails... Hate It!

I hate sending emails… hate it!

Remember when Obi-Wan told Luke to search his feelings? He also told him to resist the power of the dark side.

What he DIDN'T tell him is something I've learned in 40+ years of writing copy that sells: what you resist, persists.

What You Resist, Persists

For years I've been resisting doing the ONE thing that most of our clients pay us to do for them, and it's cost us dearly. Actually, it's cost us money — real money, the kind you can trace on a spreadsheet.

Emails.

Yes. I HATE SENDING EMAILS!

There, I've said it, or at least wrote it. I did so because I got called out for it in a Facebook group of 268,400 marketers. I'd resisted it for too long, and somebody finally said it out loud.

I admitted, in front of the whole ClickFunnels Official Facebook group, that the guy running an agency that's written over 100,000 ads and helped generate $300B+ in client revenue hates sending emails for his own business. That's the kind of hypocrisy you can't hide behind good copy.

I owe Jason a debt of gratitude with a side of bacon. Hey, everything's better with bacon, right? If it wasn't for him calling me out, I probably would've kept avoiding the one channel I tell every client to prioritize: emailing their list regularly, with something worth reading.

The Million Dollar Wake-Up Call

This started earlier in the week when I sat down with our most recent million dollars in sales revenue. I wanted to see which channels actually pulled their weight and which ones we should stop wasting time on.

I shared the data in an earlier email. If you didn't see it, you either marked it as SPAM, deleted it, or unsubscribed. If you unsubscribed, you won't see this either — which is sort of the point.

Here's the breakdown of that million:

Organic - $451K

Direct - $418K

Referral - $156K

Social - $150K

Email - $40K

Jason commented that email should be pulling 30% of that revenue. He's right. That's roughly what it does for most of our clients who actually send consistently. For us, it wasn't even close.

Why?

Why I Left $300K on the Table

Because I let a personal prejudice cost my own business the exact strategy we sell to thousands of customers around the world: write a simple email, provide value, tell a story like you would in any piece of storytelling-driven copy, and ask for the sale at the end.

Of that million dollars, $300,000 to $400,000 should have come from email if we'd treated our own list the way we tell clients to treat theirs. That's not a guess — that's just doing the math on what email typically converts at when it's not being ignored.

I hope this post about emails provided value, told you a story, and now, here's the ask, same as I'd write for any client campaign — the headline up top did its job getting you here, so I'm not going to waste the ending.

If you need an email or sequence of emails for your business (or any copy at all), count on the team that's written over 100,000 ads and generated more than $300B in client revenue — Ad Zombies. We write words that sell ANYTHING, for businesses anywhere. Just tap the button and ask us to write it for you.