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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot sits at a messy desk, dramatically slumped and playing a tiny violin amid crumpled notes, spilled coffee, and discarded ad sketches.
December 1, 2021

Marketers Are Whiny Bitches

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Marketers Are Whiny Bitches

Yes, I said it. Marketers are a bunch of whiny bitches.

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A cartoon zombie mascot stands at an easel in a cluttered workshop, aggressively marking up a large crumpled ad poster with a red pen while torn draft pages and crumpled paper balls litter the floor.
November 17, 2021

Your Ad Sucks! 7 Reasons Your Ad Copy Is Not Performing (& Exactly How To Fix It!)

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Your Ad Sucks! 7 Reasons Your Ad Copy Is Not Performing (& Exactly How To Fix It!)

Sorry, we just came right out and said it.

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Illustration of a zombie sitting on a pier at dusk beside a worn suitcase, watching a loose calendar page blow away over the water.
November 15, 2021

I Lost A Year Of My Life

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I Lost A Year Of My Life

If you don't have bad days or have never had a negative thought, this blog is not for you.

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A zombie mascot behind a market stall piles extra pumpkins and goods into a customer's overflowing basket, surrounded by autumn decorations and warm string lights.
November 10, 2021

How To Get Customers To Buy More In Q4

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How To Get Customers To Buy More In Q4

Cross-Sells, Upsells, and AOV, Oh My!

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