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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

An illustrated zombie character stands triumphantly on a stack of books with arms raised in a victorious power pose, surrounded by scraps of torn paper fluttering in the air like confetti.
February 7, 2019

3 INSANE Things Tony Robbins Taught Me

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3 INSANE Things Tony Robbins Taught Me

Truth: 3 Doesn't EVEN Scratch The Surface.

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A zombie mascot delivers a somber speech from a podium on a windswept stage, with scattered papers and a row of empty billboard frames standing under a stormy sky.
January 17, 2019

State of the State of Advertising 2019

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State of the State of Advertising 2019

My fellow advertisers... Today, the state of advertising is on the decline. Dark, bumpy days lie ahead of us.

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Illustration of a lone zombie mascot standing on a barricaded wall, bracing against crates and planks while looking out at a distant horde approaching under a dusky sky, with papers blowing in the wind.
February 19, 2018

ATTACK!

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ATTACK!

A horde of zombies is headed your way. You're completely outnumbered. You have 3 options:

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A bored-looking zombie mascot leans back with arms crossed, surrounded by a pile of discarded megaphones and oversized blank sale banners it is pointedly ignoring.
February 14, 2018

BUY NOW! Did We Get Your Attention? Of Course NOT.

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BUY NOW! Did We Get Your Attention? Of Course NOT.

Before you write and run a "LIMITED TIME OFFER! 50% OFF! BUY NOW!" Ad, think to yourself, "Would I purchase this if it were a product I was interested in while scrolling through my social page?"

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