Blog

Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot kneels tenderly holding a large paper heart to its chest, surrounded by rose petals, with crumpled generic discount flyers tossed aside nearby.
February 13, 2018

Sell LOVE, not Valentine's Day

Blog Post

Sell LOVE, not Valentine's Day

It's no secret; great copywriting is now reserved for novels, TV Shows, and Movies. Ads get put on the backburner and relegated to things like "Take Advantage of Our 40% OFF Valentine's Day Special...

Read More →

Want insights delivered to your inbox?