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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

Illustration of a zombie mascot standing among stacked ledger books and wilted flowers, holding a contract in one hand and a wedding ring in the other as if comparing their weight.
March 6, 2019

The Business... Of Marriage

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The Business... Of Marriage

I Do. It Means More Than You Think.

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Illustration of a zombie kneeling in a park, placing wilted flowers beside a small paw-print memorial stone while holding an empty dog leash and collar, with scattered torn advertising flyers blowing across the ground.
February 28, 2019

Fido's Dead 🐶😢

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Fido's Dead 🐶😢

What All Advertising Gets Wrong

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A zombie mascot grins mischievously while writing enthusiastically on a large scroll with an oversized quill, surrounded by crumpled paper balls on the floor.
February 21, 2019

Confessions Of A Master Clickbaiter

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Confessions Of A Master Clickbaiter

Wait, did you read that headline the right way? Yes, I wrote it to get you to click on it, but the content of this post is definitely not clickbait, although I am a master at that.

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An illustrated zombie mascot stands at an ice cream counter lined with many different colorful ice cream cones and scoops, reaching eagerly for another flavor from a display case full of varied ice cream tubs.
February 14, 2019

31 Flavors Are Better Than 1

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31 Flavors Are Better Than 1

The other day I walked into an ice cream shop. I was excited to try a few different flavors: new stuff, stuff that I'd never tried before. One of the joys of walking into an ice cream shop is that ...

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