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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot stands at a podium holding up five fingers in warning, surrounded by broken picture frames and crossed-out poster boards symbolizing advertising mistakes to avoid.
April 3, 2019

5 Things You Should NEVER Do In Your Facebook and Instagram Ads

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5 Things You Should NEVER Do In Your Facebook and Instagram Ads

Normally, I'd tell you that "every Ad's different" or "that might work for your audience, so go for it!" Normally, when it comes to advertising and creative marketing, I'm far more open minded… and...

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Illustration of a cartoon zombie mascot standing on a pile of books and crates, holding out a compass and pointing toward a winding path leading to a distant hill on the horizon.
March 29, 2019

How To Grow Your Business By 33% This Year

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How To Grow Your Business By 33% This Year

Part I: Here's Your GPS For Getting Results

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Illustration of a cartoon zombie standing on tiptoes on a tall stack of books, reaching one arm up toward a sunrise on the horizon.
March 21, 2019

Just The Tip

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Just The Tip

Hey, if you missed my other blog post about headlines, you won't appreciate the headline of this blog post, if you did, awesome.

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An illustrated zombie mascot proudly presents an enormous, dripping stacked burger on a rustic food-cart counter, arms spread wide in showman-like celebration with pennant flags fluttering behind.
March 14, 2019

OMG! This Is The World's Best Burger!

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OMG! This Is The World's Best Burger!

The world's BEST burger? Really? I know what you're thinking...

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