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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

Illustration of a zombie mascot mid-punch in a scrappy backyard boxing ring, surrounded by knocked-over training dummies and worn punching mitts, under a single hanging light bulb.
November 18, 2019

Jab Till It Hurts - Chapter 9: A Successful Entrepreneur

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Jab Till It Hurts - Chapter 9: A Successful Entrepreneur

There's one quality that I believe determines whether someone will be successful, or whether they'll fail in whatever endeavor it is they're pursuing. It's tenacity. I have a relentless tenacity th...

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Illustration of a zombie character sitting at a desk writing a letter by lamplight, with crumpled paper drafts, a sealed envelope, and a wooden thumbs-up sculpture nearby.
November 12, 2019

An Open Letter To Mark Zuckerberg and Facebook

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An Open Letter To Mark Zuckerberg and Facebook

Dear Mr. Zuckerberg,

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A zombie mascot sits nervously in a vintage airplane cockpit, gripping the steering yoke and surrounded by dials and switches, with a flight manual lying open and unread on the seat next to it.
November 11, 2019

Jab Till It Hurts - Chapter 8: The Unintentional Pilot

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Jab Till It Hurts - Chapter 8: The Unintentional Pilot

I started this book with a question: Have you ever flown an airplane? About that question...

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A cartoon zombie mascot kneels among crumpled papers and toppled crates in a lamp-lit study, holding a hand to its chest while reading an open hardcover book.
November 4, 2019

Jab Till It Hurts - Chapter 7: Mistakes

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Jab Till It Hurts - Chapter 7: Mistakes

As you grow your business, you'll make mistakes. Forgive yourself. Then, read and re-read this chapter to avoid making more!

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