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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot throws a sharp jab at a swinging heavy bag in a bare-bones boxing gym, chalk dust scattering from the impact.
October 28, 2019

Jab Till It Hurts - Chapter 6: All About that Jab

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Jab Till It Hurts - Chapter 6: All About that Jab

It would be impossible for me to say too much about jabbing. So, let's do a whole chapter on it, shall we?

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Illustration of a cartoon zombie stumbling backward amid scattered papers, a spilled mug, and toppled boxes in a cluttered office, with a punching bag swinging beside it.
October 21, 2019

Jab Till It Hurts - Chapter 5: Setbacks

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Jab Till It Hurts - Chapter 5: Setbacks

Don't expect miracles when you start your business. There are going to be early setbacks. In fact, there are going to be setbacks throughout your business life, and I'm not talking about setbacks o...

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An illustrated zombie mascot strains under the weight of a giant rusted ball-and-chain covered in old locks, standing in a dim attic surrounded by crumpled, scribbled-on papers.
October 18, 2019

This Secret Has Weighed Me Down For 34 Years

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This Secret Has Weighed Me Down For 34 Years

That's right. For 34 years, I've had a secret. Something I kept hidden from the world, from my family, even my wife.

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A zombie mascot throws a boxing jab at a hanging heavy bag in a gritty gym, with an old pair of oversized boxing gloves hanging on the wall nearby a cluttered board of taped-up photos.
October 14, 2019

Jab Till It Hurts - Chapter 4: Mentorship

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Jab Till It Hurts - Chapter 4: Mentorship

I've already talked a lot about what a big difference Gary Vaynerchuk has made in my life and my business, but I wanted to devote a whole chapter to mentorship because it's just that important.

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