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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

Illustration of a cartoon zombie kneeling with arms outstretched toward the night sky, holding a droopy star-tipped wand, in front of a generic fairy-tale castle silhouette with deflated balloons nearby.
December 13, 2019

Operation Disneyland: How Disney Helped Me Grow and Scale

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Operation Disneyland: How Disney Helped Me Grow and Scale

When you wish upon a star... NOTHING HAPPENS!

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Illustration of a cartoon zombie sitting on a crate in a warehouse, leaning forward attentively with a hand near its chin as if absorbing wisdom, surrounded by stacked shipping boxes.
December 2, 2019

What Jeff Bezos Taught Me In 15 Minutes

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What Jeff Bezos Taught Me In 15 Minutes

When a guy like Jeff Bezos gives you a peek into his business operations, his mindset, you should really pay attention. I spend my time paying attention to people WAY smarter than me, and it wasn't...

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Illustration of a cartoon zombie mascot leaning over a checkout counter, arms full of cash trying to hand it over, surrounded by scattered papers and a fallen rope barrier, with no one there to accept the payment.
November 25, 2019

Take My Money, Please... They Kept Saying NO!

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Take My Money, Please... They Kept Saying NO!

That's right, I wanted to GIVE more money to a company and was repeatedly told NO, you can't, that's not possible. Wait, what?! I know, confusing, right?

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A zombie mascot stands in a crowded stadium at dusk, hand over its heart and the other arm raised in gratitude to the cheering crowd, with confetti falling and a pennant and cider cup beside it on the bleacher.
November 22, 2019

Lead With Gratitude

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Lead With Gratitude

You could feel the chill of the fall air, yet no one was cold. The stands were filled to capacity and the crowd…it was the final regular season game and the crowd was electric.

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