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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A zombie mascot sits on a couch in a dim room, wiping away tears while watching a large glowing advertisement projected on the wall, with a bowl of popcorn spilled beside its feet.
January 29, 2020

Google Just Made The Ad Of The Decade

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Google Just Made The Ad Of The Decade

This year, there have been dramatic, last-minute changes to Super Bowl advertising. One notable example of an ad that was pulled is the Planters ad where Mr. Peanut dies. Because, obviously, no one...

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A zombie mascot kneels in a graveyard, laying a wilted flower on a broken peanut-shaped tombstone next to a fallen top hat and monocle.
January 22, 2020

A Fatal Nut Allergy Kills A Brand

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A Fatal Nut Allergy Kills A Brand

Planters, perhaps the most well known nut company in America, maybe the world, is 100% NUTS! No, I am not talking about the snack that millions eat daily, I am referring to their crazy idea of chan...

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A zombie mascot balances precariously on a tall, crumbling pedestal under a spotlight, holding a large gilded mirror shaped like its own face.
January 14, 2020

The Danger Of Building A Personal Brand

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The Danger Of Building A Personal Brand

Over the past few years my business has grown and so has this thing called my personal brand. Today I am being asked to coach and mentor business owners around the world, speak on larger stages, an...

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A cartoon zombie strains under the crushing weight of a giant see-through boulder while balancing on a wobbly pedestal surrounded by empty picture frames scattered on the floor.
January 8, 2020

The Weight of Perceived Expectations

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The Weight of Perceived Expectations

Expectations carry weight. Perceived expectations surmount to a weight that is unquantifiable and therefore, burdensome and undoubtedly heavy. What happens when you fall victim to perceived vs actu...

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