Diagnose What’s Dead →
Blog

Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot slumps in an armchair, surrounded by a toppling stack of unread magazines with a torn envelope and crumpled redemption slip on the floor nearby.
February 26, 2020

I Regret The Free Magazines

Blog Post

I Regret The Free Magazines

Recently I got a letter in the mail. I had airline miles that were going to expire…on an airline I had NO reason to fly on anytime soon. (Thanks old work trips!) But there was good news: I could us...

Read More →
An illustrated zombie mascot stands contentedly at a diner counter, with several translucent duplicate versions of itself in different poses fanning out behind it, surrounded by cozy string lights and a blank menu board.
February 21, 2020

Don't Be So One Dimensional

Blog Post

Don't Be So One Dimensional

When I waltz in through the front door of Aloha Kitchen, a go to place near my office, I like that they know my order. NO…I love it!

Read More →
Illustration of a cartoon zombie mascot recoiling in exaggerated alarm while reaching toward a giant cracked buy-now-style button balanced above a pile of coins and shopping bags.
February 14, 2020

Bye Now! The Button That Kills Your Business

Blog Post

Bye Now! The Button That Kills Your Business

Yup, I started this article with every marketers FAVORITE button, Bye Now. No, it's not a typo, here's why.

Read More →
A cartoon zombie mascot holds a large old-fashioned ear trumpet toward a client across a messy desk, straining to listen amid scattered coffee cups and crumpled paper.
February 10, 2020

Clients Tell You What They Need: Are You Listening?

Blog Post

Clients Tell You What They Need: Are You Listening?

"I Feel Your Pain…"

Read More →

Browse By Industry

Plastic Surgery MarketingFractional CMOBrand StrategyHome Service MarketingBranding & Marketing
Marketing Strategy (42)Advertising & Creative (39)Social Media (33)Copywriting (30)Business & Entrepreneurship (29)Branding (24)Leadership & Mentors (22)Life & Honesty (18)Mindset & Growth (17)Storytelling (13)Sales (11)Jab Till It Hurts (Book) (10)Personal Brand (9)Home Service Marketing (8)Plastic Surgery Marketing (6)Consulting (6)Society & Culture (6)Facebook Ads (6)Local SEO (4)Community Building (4)Plumbing (3)Electrical (2)HVAC Marketing (2)Local Advertising (2)Before and After Marketing (2)BAM Newsletter (2)Website Strategy (1)Google Business Profile (1)Reputation & Reviews (1)Liposuction (1)Before and After Galleries (1)Breast Augmentation (1)Content Strategy (1)Breast Lift (1)Plumbing Marketing (1)marketing (1)advertising (1)Swipe This / Zombie Round-Up (1)

Want insights delivered to your inbox?

Join The List →