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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot stands triumphantly on a pile of giant exclamation-point sculptures, holding one aloft overhead as more tumble down around it.
March 19, 2020

OMG! WTF! Why All The !!!!!! Points?

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OMG! WTF! Why All The !!!!!! Points?

I know what you're thinking…OMFG! Finally, a post that has NOTHING to do with the global pandemic? Au contraire my friends, this pandemic started years ago, no, decades back, and has reached GLOBAL...

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A cartoon zombie mascot sits cross-legged on a stack of cardboard boxes indoors, smiling while watering a small sunflower on a sunlit windowsill, with a steaming mug and a neat stack of toilet paper rolls nearby.
March 13, 2020

Positivity In The Time Of Coronavirus

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Positivity In The Time Of Coronavirus

Can you really look on the bright side of a global pandemic with a side of economic panic? I think you can...and you should.

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Illustration of a zombie mascot mid-speech at a conference podium, with a suitcase and a bottle of hand sanitizer beside it and a conference badge hanging from its neck.
March 6, 2020

Coronavirus, Cruises & Creative: Our #SMMW20 Wrap-Up

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Coronavirus, Cruises & Creative: Our #SMMW20 Wrap-Up

Ken is back from speaking at #SMMW20 (that's Social Media Marketing World 2020) and I've got questions for him. Our accidentally pun-filled chat was punctuated with plenty of side commentary about ...

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A zombie mascot sits pensively on the hood of a car in a foggy driveway at dawn, holding a wilted flower and gazing into the soft morning light.
February 29, 2020

Luke's Last Day On Earth

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Luke's Last Day On Earth

Luke had no idea that was his last drive to school. Life is precious, short, and full of unknowns.

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