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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot sits on the ground looking distraught, surrounded by spilled ink, torn paper scraps, and a fallen megaphone amid scattered confetti.
October 9, 2020

I F**d Up!

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I F**d Up!

Yes, the title says it all. But the truth is I REALLY f**d up!

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A cartoon zombie mascot kicks aside torn sale banners and a tipped-over shopping cart in front of a sagging storefront awning with flickering string lights, surrounded by scattered calendar pages.
October 1, 2020

Black Friday Sales? That's So 2019

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Black Friday Sales? That's So 2019

If the rest of the year hasn't tipped you off yet, last year's holiday sales strategies probably aren't suitable for a "rinse and repeat" application this year. Black Friday sales are so 2019.

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Illustration of a zombie mascot sitting in the back car of a wooden roller coaster paused mid-loop, reaching one hand toward a quiet path on the ground below, surrounded by a faded carnival setting with drooping flags and an empty ticket booth.
September 18, 2020

Get Off The Roller Coaster

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Get Off The Roller Coaster

Sitting in the therapist's office I could hear her words, but the thoughts I had didn't align with what she said, "Get off the roller coaster."

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Illustration of a zombie confidently placing a hand on its stomach while kicking over an empty speaker's podium, standing atop a pile of discarded self-help books and toppled inspirational posters.
June 12, 2020

Guts Over Gurus

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Guts Over Gurus

Trust your gut, not your guru.

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